Maxine Eggenberger
Maxine Eggenberger is Who What Wear UK’s deputy editor and has over twelve years of experience in fashion journalism. She been creating engaging and elevated style content for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories, and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, works closely with influencer talent on content initiatives, represents the brand at industry events, and regularly contributes to social media. Previously, Maxine appeared on TV in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.
Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship, she was offered a position on the Look magazine fashion desk. She accepted, leaving university a year early in the process. She went on to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion writer along the way. She later served as Look’s acting Editor in Chief before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others. Maxine works remotely from her countryside home near Edinburgh.
-
I Check Zara Every Day—18 New Pieces I Predict Will Sell Out First
Just so good.
By Maxine Eggenberger
-
It's True: These 8 Shoe Colours Will Lead the Trends in 2024
I can already hear the compliments.
By Maxine Eggenberger
-
It’s Going to Be a Flat-Shoe Spring—These Pairs Are the Best of the Best
Click for proof.
By Maxine Eggenberger
-
I'm All About the Understated-Luxury Look—These Saint Laurent Bags Are It
Forever favourites.
By Maxine Eggenberger
-
The Only Spring/Summer 2024 Fashion Trends I'm Bothered About
Your expert guide to the new season.
By Maxine Eggenberger
-
London Has Spoken—These 8 Trends Will Be Everywhere for Autumn/Winter 2024
Observations straight from the front row.
By Maxine Eggenberger
-
It's Official: Fashion People Will Live in These 9 Specific Jeans Trends This Spring
The styles to know about this year.
By Maxine Eggenberger
-
These 6 Colours Are the Key to an Expensive-Looking Spring Wardrobe
The ones really worth investing in.
By Maxine Eggenberger
-
8 Easy Spring Outfits That Work Every Single Time
Sometimes, it pays to stick to the classics.
By Maxine Eggenberger
-
White Trainers Will Never Be Out, But These 6 Trending Colours Are Officially In
There's life beyond white plimsoles.
By Maxine Eggenberger
-
People in Paris Are Wearing These Classic Flats With All Their Spring Outfits
Everyone's at it.
By Maxine Eggenberger
-
14 Women Every Minimalist Should Look to for Outfit Inspiration
From Carolyn Bessette-Kennedy to Rosie HW.
By Maxine Eggenberger
-
55 Bob Hairstyles That Are Making Me Completely Rethink Having Long Hair
Scissors at the ready...
By Maxine Eggenberger
-
21 Anti-Trend Zara Items I'd Never Kick Out of My Wardrobe
I'm smitten.
By Maxine Eggenberger
-
It's Official: These Are the 12 Most Popular Designer Bags Ever Created
All wise investments.
By Maxine Eggenberger
-
What to Wear to a Wedding: 9 Outfit Ideas That Never Fail to Look Good
How to ace formal outfits every time.
By Maxine Eggenberger
-
11 Easy Outfit Ideas That Will Help You Fall Back in Love With Your Clothes
New year, old clothes.
By Maxine Eggenberger
-
How to Build a Capsule Wardrobe That Will Last a Lifetime
Invest now and keep forever.
By Maxine Eggenberger
-
The Elegant Jacket Trend Loved by French Women and Minimalists Alike
It's a classic.
By Maxine Eggenberger
-
6 Jeans Styles Our Editors Are No Longer Interested in
Plus, the pairs they find more exciting.
By Maxine Eggenberger
-
The Best High-Street Pieces We've Seen on Instagram This Week
Your wish list, sorted.
By Maxine Eggenberger
-
11 Classy Trouser Outfits That’ll Earn You So Many Compliments, It’ll Get Awkward
Anti-trend and elegant: What more could you want?
By Maxine Eggenberger
-
These 9 Colours Are the Centre of 2024's Biggest Fashion Trends
A fresh palette.
By Maxine Eggenberger
-
The Row's Bags Are Absolute Luxury—11 Styles I'd Gladly Carry Forever
Modern classics.
By Maxine Eggenberger
-
12 Understated Luxury Buys You'll Treasure for Years to Come
Invest now, wear forever.
By Maxine Eggenberger