Maxine Eggenberger
Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.
Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others. Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.
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The Stats Don't Lie—These 6 Designer Bags Are Always Worth the Investment
We've got the scoop.
By Maxine Eggenberger
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It's Official: Fashion People Have Proclaimed This Summer's Chicest Staple
Breezy and beautiful.
By Maxine Eggenberger
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How to Build a Capsule Wardrobe That Will Last a Lifetime
Invest now and keep forever.
By Maxine Eggenberger
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9 Simple Pieces You Need for an Elevated Summer Capsule Wardrobe
We've got the rundown.
By Maxine Eggenberger
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8 Easy Summer Trouser Outfits I Can't Wait to Copy
Heatwave ready.
By Maxine Eggenberger
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It's Officially White-Blouse-and-Jeans Season—I'm Into These 4 Pairings
The perfect combination.
By Maxine Eggenberger
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Jewellery Instantly Elevates An Outfit—10 Pieces That Are Forever Classics
From earrings to watches.
By Maxine Eggenberger
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I Have Classic Style—11 Anti-Trend Pieces I Come Back to Every Single Summer
Summer staples.
By Maxine Eggenberger
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My Best Outfits Always Centre Around This £9 M&S Basic
A staple if there ever was one.
By Maxine Eggenberger
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I've Just Assembled the Perfect French Capsule Wardrobe With 9 Simple Pieces
French style staples.
By Maxine Eggenberger
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7 Anti-Trend Summer Outfits I'm Stealing From Scandi Girls
Masters of simple style.
By Maxine Eggenberger
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Commiserations to My Jeans—This Chic, Anti-Trend Skirt Is About to Replace You
Buh-bye, denim!
By Maxine Eggenberger
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It's True—These Sandal Colours Go With Absolutely Everything
Six hardworking shades.
By Maxine Eggenberger
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7 Chic, Low-Effort Outfits That Centre Around Basic Vest Tops
Anyone can wear them.
By Maxine Eggenberger
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The Top-and-Jeans Outfit Formula You'll Find Chic Women Across Europe Wearing
So easy, so stylish.
By Maxine Eggenberger
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Nothing Says "Luxury" Like Designer Sandals—8 Styles That Defy the Trends
Worthy investment buys.
By Maxine Eggenberger
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The Uncomplicated Top-and-Jeans Outfit You'll Find Stylish Women Across Europe Wearing
So effortless.
By Maxine Eggenberger
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"Thanks, It's From Dunelm": 19 Stylish Homeware Buys I Know Will Earn Compliments
By Maxine Eggenberger
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It's My Job to Spot Shoe Trends—9 Pretty Styles That Are Ruling 2024
A step ahead.
By Maxine Eggenberger
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Dress Season Is Here! 26 Chic Dresses That You Can Wear Now And Well Into Summer
Don't say we don't spoil you!
By Maxine Eggenberger
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6 Editor-Approved Airport Outfits That'll Double Your Chances of an Upgrade
A masterclass in looking chic (and comfy).
By Maxine Eggenberger
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I'm in the Mood for Something New Yet Timeless—These H&M and Zara Buys Are It
Peek at an editor's wish list.
By Maxine Eggenberger
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I’m Bored of My White Trainers, so I Found 9 Chic Spring Shoe Trends I Like More
They feel so much fresher.
By Maxine Eggenberger
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5 Elegant Colour Combinations That Feel So Fresh for 2024
They get more and more beautiful as you scroll.
By Maxine Eggenberger
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The Only Autumn/Winter 2024 Fashion Trends Worth Prioritising, According to Experts
Here come the looks.
By Maxine Eggenberger