Lindy Segal
Lindy Segal is a freelance writer, editor, and content strategist based in New York City. She's originally from Atlanta, but she's sorry to report she doesn't have an accent. However, she does still have her taste for carbohydrates, love of losing sports teams, and fear of driving during rush hour. She's been in editorial for over eight years as a social media manager and writer covering beauty, fashion, and lifestyle at Glamour and People. Most recently, she was the women's editor at Express. These days, in addition to Who What Wear, you can see her byline at places like Harper's Bazaar, Cosmopolitan, Ipsy, and WeWork. Both a skincare obsessive and a minimalist, she keeps her routine short, sweet, and effective—and she doesn't go a day without sunscreen. She's also deeply passionate about sustainability, and she strives to recommend products she truly believes are worth the investment. When she's not writing about the best and brightest beauty finds, she can usually be found hunting for vintage and secondhand treasures, attempting to find zen at a yoga class, bingeing Bon Appétit YouTube videos, or napping under her weighted blanket.
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Liquid Blush Is the Secret to a Natural Glow, and These Are Our 15 Favorites
No blush brush required.
By Lindy Segal
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20 Designer Makeup Bags (Because Your Products Deserve the Best)
It's an investment worth making.
By Lindy Segal
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20 Classic Fragrances That Include Kate Middleton's Favorite Flower
Finally, a floral that goes with everything.
By Lindy Segal
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17 Peach Lipsticks to Wear Every Day This Summer and Beyond
They're peachy keen.
By Lindy Segal
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SkinCeuticals' C E Ferulic Serum Is as Life-Changing as Everyone Says It Is
The beloved antioxidant serum is worth the hype.
By Lindy Segal
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15 Actually Cool Pet Items I Wish I Knew About Before I Became a Dog Mom
Dogs get the coolest stuff, TBH.
By Lindy Segal
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10 Early 2000s Nail Trends We Kinda, Sorta Never Stopped Loving
All the mani fun, none of the Y2K panic.
By Lindy Segal
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I Asked 3 of the Most Photogenic People on IG What Products They Always Wear
Filters need not apply.
By Lindy Segal
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Dull Eye Pencils Are the Worst—We Found the Best Sharpeners With Rave Reviews
The unsung heroes of the makeup bag.
By Lindy Segal
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A Few Incredibly Striking Celeb Beauty Looks That I'm Desperate to Try
Straight from my "must-try" IG folder.
By Lindy Segal
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So You Want the Best Hair of Your Life? It Starts With this Undervalued Step
Spoiler: It has to do with your scalp.
By Lindy Segal
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7 Beauty Editors Told Me the One Thing They're Adding to Their Fall Routines
Including Jennifer Aniston's go-to hair product.
By Lindy Segal
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Everyone on TikTok Freaks Out Over This Affordable Derm-Approved Skincare Brand
Any guesses?
By Lindy Segal
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The 20 Best Neutral Nail Colors That Are Anything But Boring
Back to basics.
By Lindy Segal
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I Asked 3 Hairstylists Which Cuts Make the Most of Thin Hair
We went straight to the pros.
By Lindy Segal
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13 Matte Eye Shadow Palettes for When You Only Want to Shimmer From Within
They're surprisingly hard to find.
By Lindy Segal
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IDK Who Needs to Hear This, But It's Time to Buy a New Hair Brush—Here's Why
This should be required reading.
By Lindy Segal
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Mist O'Clock Is My Favorite Time of Day—16 Face Mists That Work, No Gimmicks
The best kind of skincare pick-me-up.
By Lindy Segal
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The Air-Dry Products Hairstylists Use When They Don't Have Time to Style
Quick and easy.
By Lindy Segal
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I Tried a $475 Acupuncture Facial, and TBH, I've Been Glowing Ever Since
It combines two self-care rituals in one.
By Lindy Segal
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Dealing With Redness and Acne? This Viral Ingredient Is My Secret Weapon
You're going to want to add this to your routine ASAP.
By Lindy Segal
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The Ombré Eyebrow Trend Is Taking Over, so We Asked a Pro to Break It Down
It's the new microblading.
By Lindy Segal
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If You Need Me From Now Till NYE, I'll Be Doing These Hydrating Face Masks
The countdown has begun.
By Lindy Segal
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Retinol Oils Are Having a Major Moment—Here Are 15 Worth Trying
All of the glow, none of the irritation.
By Lindy Segal
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Nordstrom Has 300+ Exclusive Beauty Products, But These Are the 15 Best
I did the (very important) shopping research for you.
By Lindy Segal