Hannah Almassi
Hannah Almassi is the editor in chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was hired to launch a UK sister site and social channels, localise content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 15 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times and MatchesFashion.com, among many others.
Hannah currently resides in Eastbourne with her photographer husband, incredibly busy toddler and highly Instagrammable cat.
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I Just Built an Expensive-Looking Capsule Wardrobe Out of Under-£100 Items
Minimalist pieces you can find on Amazon.
By Hannah Almassi
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It Can Take Time to Find the Perfect Trench Coat—We've Just Found 25
It'll never let you down.
By Hannah Almassi
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These COS Trousers Are So Popular, I Don't Understand How They're Still in Stock
The perfect capsule-wardrobe buy.
By Hannah Almassi
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These 24 Affordable Wedding Dresses Look Just as Good as Designer Ones
Yes, really.
By Hannah Almassi
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I Just Tried on the Latest M&S Denim—These 7 Pieces Wowed Me
Sponsor Content Created With Marks and Spencer
By Hannah Almassi
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I'm a Fashion Editor, and These Are My All-Time Favourite Handbag Brands
I love them all equally.
By Hannah Almassi
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Which Shoe Styles Work With Flared Jeans? These 4 Always Look Good
It's been a while since we thought about it.
By Hannah Almassi
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Yes, Interview Outfits Can Be Stylish—5 Looks Guaranteed to Impress
Dress for the job you want.
By Hannah Almassi
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Our Summer Issue Has Arrived, Featuring India Amarteifio
Say yes to your best summer yet.
By Hannah Almassi
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Welcome to Who What Wear UK's Spring 2023 Issue
Featuring Lady Amelia Windsor.
By Hannah Almassi
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The Capsule Handbag Collection I'm Curating in My 30s
Because just one won't cut it.
By Hannah Almassi
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I Love Zara, But These 6 Other Brands Are Just as Good Right Now
Sometimes, you need something different.
By Hannah Almassi
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27 Easy Yet Stylish Outfits Fashion People Rely On All Year Round
Et voilà.
By Hannah Almassi
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Who What Wear's Next in Beauty Judges Have Just Been Announced
Such a stellar line-up.
By Hannah Almassi
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How Often Should You Wash Your Coat? An Expert Just Told Me the Answer
It probably needs a wash.
By Hannah Almassi
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The Over-50 Fashion Icons With the Freshest Style
Get ready to be inspired.
By Hannah Almassi
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Are You a COS Obsessive? Then You Need to See These 8 Other Minimalist Brands
Time to take note.
By Hannah Almassi
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Bravo—Alexa Chung Just Wore 3 Trends That Will Dominate in 2024
In one outfit!
By Hannah Almassi
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I Always Buy Designer Bags When They're on Sale—These 33 Are Excellent Finds
Smart shopping.
By Hannah Almassi
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Bored of LBDs? Here's Some Party Outfit Inspiration Courtesy of '90s It Girls
Kate, Naomi, SJP, Donatella—they're all here.
By Hannah Almassi
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47 Cool French Fashion Brands Everyone Should Know About
Très chic.
By Hannah Almassi
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The 6 Best Designer Outlets in the UK for Fashion Lovers
We feel a shopping spree coming on.
By Hannah Almassi
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Black Ankle Boots Are Basically Essential All Year Round—Here Are the Very Best
Staples you can rely on.
By Hannah Almassi
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6 Colours That Always Look Incredible on Blondes
If you have flaxen hair, listen up.
By Hannah Almassi
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Sorry, Jeans —This Chic Trouser Style Has Become My Go-To Winter Staple
And I've found the best for every budget.
By Hannah Almassi