Hannah Almassi
Hannah Almassi is the editor in chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. Since then she has assembled a 15-strong team of incredibly talented editors, affiliate experts, social media gurus and video specialists and leads them across everything to do with content and the brand, both editorially and commercially. Hannah was nominated for Editor of the Year at the BSMEs in 2023, and led Who What Wear UK to a nomination for Best Editorial Team at the PPAs also in 2023. Hannah is deeply passionate about nurturing talent, establishing a productive, supportive and thriving workplace where people can be their best selves, and using the platform to celebrate diverse voices and personal styles. Hannah takes great pride in creating content that is democratic, authentic and full of value in every piece.
Hannah joined Who What Wear following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. As a multi-faceted editor who always likes to get stuck in, Hannah also has experience in styling and creatively directing photoshoots. Her styling roster includes celebrity talent such as Alexa Chung, Olivia Palermo, Suki Waterhouse and Agyness Deyn. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits. She is also a big supporter of young talent, often giving up time to host sessions for universities such as London College of Fashion and Central Saint Martins as well as being a regular fixture as a judge at Graduate Fashion Week.
Hannah started her journey receiving a first-class honours degree in fashion design at Nottingham Trent University. Hannah pivoted her course towards journalism after realising the painstaking clothing production process couldn’t match her fast-paced energy and mind—leading a responsive, premium digital-first brand is a far better match! Hannah currently resides in Eastbourne after relocating from London with her photographer husband, incredibly busy son and highly Instagrammable cat.
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Are You a COS Obsessive? Then You Need to See These 8 Other Minimalist Brands
Time to take note.
By Hannah Almassi
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Slim-Fit Trousers Are Back—Here Are the 3 Shoes That Work Best With Them
Like it or not…
By Hannah Almassi
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These 24 Affordable Wedding Dresses Look Just as Good as Designer Ones
Yes, really.
By Hannah Almassi
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I Love Designer Shoes, But My Wallet Doesn't—20 High-Street Pairs That Wowed Me
Yes, they're really that good.
By Hannah Almassi
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22 1970s Fashion Trends That Still Feel So Current Today
Retro yet timeless.
By Hannah Almassi
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38 Cool French Fashion Brands to Have On Your Radar for 2024 and Beyond
Très chic.
By Hannah Almassi
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I'm a Dress Expert—These Are the 9 New Styles I Rate
It's my specialist subject.
By Hannah Almassi
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I Just Built an Expensive-Looking Capsule Wardrobe Out of Under-£100 Items
Minimalist pieces you can find on Amazon.
By Hannah Almassi
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It Can Take Time to Find the Perfect Trench Coat—We've Just Found 25
It'll never let you down.
By Hannah Almassi
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These COS Trousers Are So Popular, I Don't Understand How They're Still in Stock
The perfect capsule-wardrobe buy.
By Hannah Almassi
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I Just Tried on the Latest M&S Denim—These 7 Pieces Wowed Me
Sponsor Content Created With Marks and Spencer
By Hannah Almassi
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I'm a Fashion Editor, and These Are My All-Time Favourite Handbag Brands
I love them all equally.
By Hannah Almassi
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Which Shoe Styles Work With Flared Jeans? These 4 Always Look Good
It's been a while since we thought about it.
By Hannah Almassi
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Yes, Interview Outfits Can Be Stylish—5 Looks Guaranteed to Impress
Dress for the job you want.
By Hannah Almassi
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Our Summer Issue Has Arrived, Featuring India Amarteifio
Say yes to your best summer yet.
By Hannah Almassi
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Welcome to Who What Wear UK's Spring 2023 Issue
Featuring Lady Amelia Windsor.
By Hannah Almassi
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The Capsule Handbag Collection I'm Curating in My 30s
Because just one won't cut it.
By Hannah Almassi
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I Love Zara, But These 6 Other Brands Are Just as Good Right Now
Sometimes, you need something different.
By Hannah Almassi
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27 Easy Yet Stylish Outfits Fashion People Rely On All Year Round
Et voilà.
By Hannah Almassi
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Who What Wear's Next in Beauty Judges Have Just Been Announced
Such a stellar line-up.
By Hannah Almassi
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How Often Should You Wash Your Coat? An Expert Just Told Me the Answer
It probably needs a wash.
By Hannah Almassi
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The Over-50 Fashion Icons With the Freshest Style
Get ready to be inspired.
By Hannah Almassi
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Bravo—Alexa Chung Just Wore 3 Trends That Will Dominate in 2024
In one outfit!
By Hannah Almassi
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I Always Buy Designer Bags When They're on Sale—These 33 Are Excellent Finds
Smart shopping.
By Hannah Almassi
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Bored of LBDs? Here's Some Party Outfit Inspiration Courtesy of '90s It Girls
Kate, Naomi, SJP, Donatella—they're all here.
By Hannah Almassi