Emma Spedding

Editor, Who What Wear UK | London

Emma's Stories

The Bike-Friendly Summer Outfits I'm Wearing Instead of Lycra
Sadly, midi skirts and bike chains just don't mix.
Trust Me—This Small Parisian Brand Is Going to Be the Next Big Thing
It's 2020's answer to the basket bag.
These 10 Influencer-Approved Buys Are Now on Sale
By yours truly.
Survival of the Chicest: The Versatile Staples to Buy Now and Wear Forever
These are classics.
15 Feel-Good Items I'm Loving This Summer
From homeware to handbags.
I Think These Dresses and Sandals Go Together Perfectly
They are a match made in heaven.
20 Summer Buys I Have Added to My Wish List
Perfect for afternoons in the park.
The Man Behind the "Rachel" Haircut Just Launched a Soon-to-Be Cult Shampoo
Trust me—it's good.
9 Items That Are Perfect for a Summer Spent Outdoors
Whether you're in the countryside or just pretending you are.
Everyone We Know Owns a Pair of These Cult Sneakers
Emma Watson is a fan.