Emma Spedding

Editor, Who What Wear UK | London

Emma's Stories

If You Buy a New Coat This Year, Make It One of These
Trust us—we've done a lot of trawling.
9 Classic Bags That Will Never Go Out of Style
You'll be friends for life.
12 "Quiet" Luxury Buys You'll Treasure for Years and Years
Invest now and wear forever.
7 Iconic Chloé Bags We Have on Our Forever Wish Lists
They're just so beautiful.
9 Trends That Zara Is Getting So Right This Season
Form an orderly queue.
Holly Willoughby Just Wore 3 Outfits I'm Definitely Stealing
Plus, all of her greatest-ever outfits.
These Autumn Knits Are So Good That I Want to Start Wearing Them Now
Comfort is key.
The Cult Sneakers That Go With Everything in Our Wardrobes
Emma Watson is a fan.
Autumn/Winter 2020 Trends: The New Fashion Looks You Need to Know
Updates that will last far beyond one season.
Under-£100 Homeware Buys From H&M, Zara and More
I spend a lot of time looking at interiors.