Allyson Payer
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
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4 Skirt Trends Celebrities Are Wearing Instead of Miniskirts
The hemlines are shifting.
By Allyson Payer
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I Tried On 13 of Reformation's Best Spring Items That I'm Sure Will Sell Out
Trust me—they're good.
By Allyson Payer
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Katie Holmes Wore Trendy $150 Flats With the Dress Style Every New Yorker Owns
It's an NYC summer staple.
By Allyson Payer
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Calling All Procrastinators: 28 Impressive Mother's Day Gifts That'll Ship Fast
No need to worry.
By Allyson Payer
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10 Specific Shoes NYC-Based Celebrities Are Wearing on Repeat This Year
In case you were wondering.
By Allyson Payer
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24 Chic Dresses to Buy in Every 2024 It Color
Eye candy ahead.
By Allyson Payer
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This Elegant Heel Trend Makes Every Outfit Look 10 Times Cooler
Just a reminder.
By Allyson Payer
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7 Elegant Outfits That Are Chill Enough for the Airport
These check all the boxes.
By Allyson Payer
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Dakota Johnson Wore the Summer Basic Trend Everyone's About to Stock Up On
We buy these in bulk.
By Allyson Payer
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10 Standout J.Crew Items That Have Viral Potential
Add these to your cart pronto.
By Allyson Payer
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Jennifer Lawrence Just Paired Comfy Shoes With a Buzzy Autumn Bag Trend
Per usual, she looks cool.
By Allyson Payer
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Anne Hathaway Just Wore the Under-$20 Trend That's Replacing Red Tights
It's similar but different.
By Allyson Payer
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Sydney Sweeney's Designer Airport Bag Is Going to Be the It Vacation Bag of 2024
It screams summer.
By Allyson Payer
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39 J.Crew, Reformation, and COS Items That Are Ideal for Spring Travel
Skip the last-minute scramble.
By Allyson Payer
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Kaia Gerber Wore the Spring Sweater Trend L.A. Girls Own in Multiple Colors
Just like in the 1990s.
By Allyson Payer
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Jennifer Lawrence Just Paired Comfort Shoes With a Buzzy Fall Bag Trend
Per usual, she looks cool.
By Allyson Payer
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29 Trendy Nordstrom Shoes That Are Perfect for Travel
Not just any shoes will do.
By Allyson Payer
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Jennifer Lawrence Wore the Pretty Skirt Trend People Are Ditching Miniskirts For
Just in time for spring.
By Allyson Payer
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The Comfortable Pants Fashion People Always Wear Instead of Jeans in the Summer
Because wearing denim in the heat is a crime.
By Allyson Payer
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Olivia Rodrigo Bought 2024's Most User-Friendly Dress Trend From Reformation
It's under $150 and still in stock.
By Allyson Payer
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This Summer Bag Trend Is So Predictable It's Practically an Anti-Trend
Our leather bags are on hiatus.
By Allyson Payer
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9 Sneakers That Are as Cool as Sambas But Not Owned by Everyone
No disrespect to the Sambas in your closet.
By Allyson Payer
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Kendall Jenner Just Wore the New Color Trend That Looks as Expensive as Camel
Follow her lead.
By Allyson Payer
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Bold Statement: These Are the 31 Prettiest Skirts on the Internet Right Now
Prepare to be stunned.
By Allyson Payer
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J.Crew Is Having an Epic Linen Sale—These 17 Pieces Need to Come Home With Me
Summer prep starts now.
By Allyson Payer