10 Cool Aussie Brands Fashion Girls Secretly Love

Where are fashion girls to go when they are sick of everything in their wardrobes in addition to all of their go-to shopping destinations? Down under, to the land of the Aussies of course. Australia is a country we often associate with sun, fun, and everything the two entail, but it is also emerging as a key fashion destination outside of London, Paris, Milan and New York. So much so that you might end up ditching all your favourite go-to retailers once you read up on what you can buy from this distant continent.

To preface this before you read any further, the number of extremely stylish Aussie brands seemed endless, making choosing the ones to showcase here today particularly difficult, but since we feel like we know you well enough by now, the brands ahead are ones we think you'll draw a liking to. While some of these may ring a bell due to sightings on some of your favourite celebrities, others will be new names. From swimwear to ready-to-wear to accessories, get ready to shop the Australian brands fashion girls are already obsessing over and that you soon will be too.

Go on to read all about the Australian brands fashion girls love and to shop our favourite items from each.


Australian Fashion Brands To Know: Bamba



This swimwear label was inspired by the '80s as an ode to the time when women started to feel empowered and comfortable in their own skin. Here you will find tons of high-rise and cheeky bottoms, crochet pieces, and that well-known underwire top (see below).


The founders of this brand, Alexandra Spencer and Teale Talbot, create pieces for their line in accordance with what they feel is missing from their own closets. Each item is just as fun to look at as it is to wear.

Pared Eyewear 

If you are in need of statement sunglasses, you’re in luck because Samantha Stevenson and Edward Baker of Pared Eyewear have created sunglasses literally made for the fashion girl at heart. From dangling charms to striking colours, these sunnies are worth every penny, if you ask us.

Skye & Staghorn

Designer Dakota Gilbert grew up in Western Australia and thus has a knack for swimwear. Her suits for Skye & Staghorn are known for being inventive in shape, color, and fabric. The brand recently started selling on Shopbop and is rarely in stock due to its growing popularity, so shop it while it's still available.

SIR the Label

Australian Fashion Brands To Know: SIR the Label



On the hunt for extremely wearable and minimalistic items? You've come to the right place. At SIR the Label, you will find easy separates and great dresses.


Australian Fashion Brands To Know:  Matteau Swim



Matteau is built on the idea of comfortable, uncomplicated, and extremely stylish swimwear. It has become one of the leading swimwear brands on Instagram.

Lee Mathews

Australian Fashion Brands To Know: Lee Matthews



Lee Mathews, established in 2000, is a great reflection of Australia's architecture, colors, and art. The combination of prints and silhouettes you'll find here are incomparable.

Lucy Folk

Australian Fashion Brands To Know: Lucy Folk



Lucy Folk has a wide variety of accessories ranging from unique jewelry to festive eyewear. Celebrity fans of the brand include Beyoncé, Elle Fanning, Cara Delevingne, Solange, Suki Waterhouse, Leandra Medine, Anna Dello Russo, and Gia Coppola, so you know it's bound to be festive.

Camilla and Marc

Making a name for itself since its huge launch at Australian Fashion Week in 2003, Camilla and Marc offers high-quality pieces with clean lines and an overall striking aesthetic. It is here you can find something perfectly on trend yet totally timeless all in one shopping trip.


Australian Fashion Brands To Know: Aje



From denim to whimsical dresses, the range of products offered at Aje seems endless—in a good way. We are crushing hard on the white eyelet dress in the image above.

Shop the brand:

Opening Image: @FrecklesNur

This post originally appeared on Who What Wear U.S.