10 Cool Aussie Brands Fashion Girls Secretly Love

Where are fashion girls to go when they are sick of everything in their wardrobes in addition to all of their go-to shopping destinations? Down under, to the land of the Aussies of course. Australia is a country we often associate with sun, fun, and everything the two entail, but it is also emerging as a key fashion destination outside of London, Paris, Milan and New York. So much so that you might end up ditching all your favourite go-to retailers once you read up on what you can buy from this distant continent.

To preface this before you read any further, the number of extremely stylish Aussie brands seemed endless, making choosing the ones to showcase here today particularly difficult, but since we feel like we know you well enough by now, the brands ahead are ones we think you'll draw a liking to. While some of these may ring a bell due to sightings on some of your favourite celebrities, others will be new names. From swimwear to ready-to-wear to accessories, get ready to shop the Australian brands fashion girls are already obsessing over and that you soon will be too.

Go on to read all about the Australian brands fashion girls love and to shop our favourite items from each.

Bāmba

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(Image credit: Bāmba)

This swimwear label was inspired by the '80s as an ode to the time when women started to feel empowered and comfortable in their own skin. Here you will find tons of high-rise and cheeky bottoms, crochet pieces, and that well-known underwire top (see below).

Shop the brand:

Réalisation

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(Image credit: Realisation Par)

The founders of this brand, Alexandra Spencer and Teale Talbot, create pieces for their line in accordance with what they feel is missing from their own closets. Each item is just as fun to look at as it is to wear.

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Pared Eyewear 

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(Image credit: @paredeyewear )

If you are in need of statement sunglasses, you’re in luck because Samantha Stevenson and Edward Baker of Pared Eyewear have created sunglasses literally made for the fashion girl at heart. From dangling charms to striking colours, these sunnies are worth every penny, if you ask us.

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Skye & Staghorn

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(Image credit: @skyeandstaghorn)

Designer Dakota Gilbert grew up in Western Australia and thus has a knack for swimwear. Her suits for Skye & Staghorn are known for being inventive in shape, color, and fabric. The brand recently started selling on Shopbop and is rarely in stock due to its growing popularity, so shop it while it's still available.

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Related: How to Look Infinitely Chicer Each Spring Without Spending Any Money

SIR the Label

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(Image credit: @sir_thelabel)

On the hunt for extremely wearable and minimalistic items? You've come to the right place. At SIR the Label, you will find easy separates and great dresses.

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Matteau

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(Image credit: @matteau.swim)

Matteau is built on the idea of comfortable, uncomplicated, and extremely stylish swimwear. It has become one of the leading swimwear brands on Instagram.

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Lee Mathews

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(Image credit: @leemathewsau)

Lee Mathews, established in 2000, is a great reflection of Australia's architecture, colors, and art. The combination of prints and silhouettes you'll find here are incomparable.

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Lucy Folk

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(Image credit: @lucy_folk)

Lucy Folk has a wide variety of accessories ranging from unique jewelry to festive eyewear. Celebrity fans of the brand include Beyoncé, Elle Fanning, Cara Delevingne, Solange, Suki Waterhouse, Leandra Medine, Anna Dello Russo, and Gia Coppola, so you know it's bound to be festive.

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Camilla and Marc

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(Image credit: @camillaandmarc)

Making a name for itself since its huge launch at Australian Fashion Week in 2003, Camilla and Marc offers high-quality pieces with clean lines and an overall striking aesthetic. It is here you can find something perfectly on trend yet totally timeless all in one shopping trip.

Shop the brand:

Aje

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(Image credit: @_aje_)

From denim to whimsical dresses, the range of products offered at Aje seems endless—in a good way. We are crushing hard on the white eyelet dress in the image above.

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Lauren Eggertsen
Editorial Director

"Copy (200 words): Lauren Eggertsen is currently the editorial director of Who What Where and has worked at the company for nearly seven years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Sydney Sweeney, Lindsay Lohan, and Megan Fox. 


She has also attended multiple fashion weeks, including New York, London, and Milan, where her personal style has been featured on sites such as Elle.com, HarpersBazaar.com, and Vogue.co.uk. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.