This Secret Place Is Every Fashion Girl's One-Stop Shop for Cult Buys
Ever wondered how fashion girls always seem to get their hands on cult pieces, even when they seem to have sold out everywhere? We did too, until we discovered their secret shopping weapon. Chances are you've probably already happened upon Atterley—a fashion site we're becoming more obsessed with by the day. Having started out life as a brand in its own right, Atterley has undergone a metamorphosis over the last few years to become a shopping destination unlike any other.
Essentially, it pools together independent boutiques from all over the world into one easy-to-scroll place. So instead of shopping from one store, you're able to shop hundreds simultaneously. Cool, right? Many of our favourite independent shopping haunts—Studio B, The Dressing Room, Iris Fashion—are all part of its network and, as such, so are the achingly cool brands they stock.
We've found that whenever an It dress or must-have knit from the likes of Ganni, Stine Goya, Samsøe & Samsøe, Olivia Rubin, or Lily & Lionel sells out elsewhere, chances are we'll find it on Atterley, courtesy of a boutique we likely wouldn't have crossed paths with otherwise.
With plenty of new-season goodness, as well as cult buys we've long been coveting, we've whittled down some of our favourite Atterley finds, which we've neatly categorised into brands for your shopping pleasure. Keep scrolling to see the best pieces on Atterley right now.
Alyssa wears a printed dress from Stine Goya during Copenhagen Fashion Week.
Catherine wears Lily & Lionel's ever-popular tiger-print blouse and skirt.
Related: Out of All the Scandi Brands, This One Is Easily My Favourite
Erika wears a backless top and checked midi skirt from By Malene Birger at Copenhagen Fashion Week.
Eva Chen wears Olivia Rubin's Instagram-adored rainbow sequin midi skirt.
Nicole wears Baum Und Pferdgarten's sold-out Adelaide dress.
Related: I Wear This Dress Trend at Least 3 Times a Week
Evangelie wears a blue satin dress from Samsøe & Samsøe.
Ellie wears a printed skirt from Ganni, though it's its dresses we're currently obsessed with.
Up next, take in all of the season's best looks with our autumn/winter 2019 trend report.
Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.
Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.
Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.
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