One of the best things about working at Who What Wear UK is that we have access to a bunch of data about the shopping habits of our readers. Don't worry, we're not judging how much you're shopping at H&M (and, of course, we can't see who's buying what). But we can see which items are flying off the digital shelves, giving us a shortcut to identifying the very best and most popular products backed by you.
Let me tell you, it's fascinating—and looking at this data has resulted in some of my most successful wardrobe purchases (thanks for the tip-offs, everyone). If you're one of our avid readers, you may know we regularly report on the most-wanted items at Zara, to save you having to trawl through the entire site to find those hero items that will inevitably sell out first.
But here, I'm going to share the most recent best sellers from Arket. If you're familiar with the Swedish-based high-street brand, you'll know that it focuses on timeless classics of great quality at affordable prices—what's not to love? There's no wonder, then, that it's a fashion person's haven for wardrobe essentials, and my fellow editors and I shop there a lot. It makes arguably the most perfect white T-shirt of all time, and the same goes for its blazers.
After doing some digging into the best-selling Arket items so far this month (and this year), I was glad to see a lot of my personal favourite classics cropping up again and again, especially the brand's knitwear pieces, which I pull out year after year. Arket has less of a trend-led, fast-fashion approach than stores like Zara, and, thankfully, it restocks its best-selling basics year-round.
Not only are the items below backed by a fashion editor, they're also backed by hundreds and hundreds of other Who What Wear UK readers who have also chosen to purchase them, so you don't have to just take my word for it that they really must be good. Along with the evergreen classics on this list, there's also a few new-in items, like the uber-chic loose cloud jeans and those gorgeous silk trousers that I'm excited to try (and you should be too).
Keep scrolling to see the 11 current best-sellers from Arket…
1. Crew-Neck T-shirt
It comes in multiple colours but the black is really chic.
The white tee all our editors have.
2. Wool Blend Twill Trousers
Brown is eternally chic.
So many influencers have these (and I do, too!).
3. Curved Bag
So expensive-looking.
The tan is timeless.
4. Silk Trousers
You'll pull these out every year.
Wear with a simple tank or blazer.
5. Alpaca Blend Jumper
This comes in so many great shades.
The brand brings these out every year and they just get better and better. Now a firm favourite in my wardrobe.
6. Rib Tank Top
A wardrobe staple.
Get it in black too, you won't regret it.
7. Jade Cropped Slim Stretch Jeans
The perfect slim straight-leg jean, if you ask me.
I love that they have a bit of stretch to make them actually comfortable.
8. Wool Blend Blazer
This shade is so good.
By now you'll know just how much we love Arket's blazers. This iteration is made from recycled materials and has the most perfect relaxed fit.
9. Cloud Low Loose Jeans
Acting affiliates editor Florrie tried them on here and wasn't expecting to love them so much.
In my opinion, these are the most elevated (read: grown up) low-rise, baggy jeans on the market.
10. Linen Drawstring Trousers
The black is endlessly versatile.
These airy linen trousers are ideal for warm spring and summer days.
11. Relaxed Poplin Shirt
I'd say the blue is essential too.
A true classic.
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