The #1 High-Street Shop for People Who Only Do Chic
Ever since H&M group-owned Arket opened its flagship on Regent Street in London last year I have become a regular—and that's saying something in an age where most commonly shop online. From the simple, clean store layout to the colour co-ordinated racks of clothing, I love how it feels like a high-end boutique rather than a chain. With its philosophy of creating well-made, durable products Arket sets itself apart from its high-street counterparts. Rather than focusing on copying runway trends, the brand focuses on a range of key styles which are reworked in different cuts and materials every season. From wool suits to the perfect jeans (honesty the only pair I ever wear), their twist on a classic women’s wardrobe appeals to many and seems to transcend age and style. Even the grey-tone changing rooms are well-designed and worth hanging out in.
With so many great pieces to choose from it’s hard to pick the best investment pieces for the season. Luckily for you, we made a roundup of the best Arket winter pieces we’ve seen so far, so you can simply start shopping—whether it's in-person or via their online store.
Who doesn't need a perfect pair of jeans? I swear by the below styles from Arket. They're comfortable, don't stretch, and keep their colour, no matter how often you wash them. Mel's pair work 365 days of the year.
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With a wide array of styles and washes and classic cuts there's one to love for everyone. This cropped pair on Ume look particularly timeless with a blazer and white tee.
Arket's plain midi skirts are quite a rarity—most other affordable skirts are printed or more trend-led. They can act as stable pillar of anyone's wardrobe for quite some time, and can be adapted to suit, like Didem's more current addition of a teddy bear jacket and beaded bag.
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Elisa proves black and brown do work together, choosing Arket's wrap skirt as a neutral winner to summer-to-autumn dressing.
This one comes with a matching blazer!
We've seen some great layering inspiration on Instagram over the past couple of weeks—with many of the best looks including a well-cut button-down shirt.This Arket-shirt look from Debora has so many ideas in one outfit.
Suiting is one of Arket's main strengths. Go for comfort and coolness by opting for a oversized silhouette, like Catherine Marie, pictured in navy Arket tailoring.
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Giving a smart suit an unexpected makeover with chunky-soled sneakers, Frederique has inspired us to rethink the styling of this classic.
