Downloading the right apps is a little bit like building the ideal wardrobe. You probably already have all your basics--Instagram, Twitter, and Facebook are like the jeans, t-shirts, and black blazers of the app world--but have you thought about your digital accessories lately? It's a daunting task; there are over 375,000 apps in the iTunes store right now, so if you feel overwhelmed, we get it. That said, we've rounded up a handful of our current favourites, which encompass everything from what one staffer calls "Botox in an app" to a pronunciation guide that ensures you'll never butcher Proenza Schouler again. Flip through to see what we love and why--we promise our selects will round out your app collection beautifully.
Pose (free, iPhone & Android)
?If you're looking for an endless source of outfit inspiration from stylish "real" girls across the world, Pose is for you. You get a peek into how fashionphiles like you are dressing every day and, in turn, get to show off and share your own wardrobe triumphs too. We obviously love them--we collaborate with Pose on a regular story--and are certain you will too.
Net-A-Porter (free, iPhone and Android)
?Unsurprisingly, NAP is the gold standard when it comes to mobile shopping (window or actual). You can shop their amazing selection of designer clothes, accessories, and beauty products in a way that's so easy, it's downright dangerous.
?If you're like us and follow a million different fashion, street style, and design blogs, you need the Bloglovin app. It offers you an easy way to scan through all your favourite sites--Le Fashion! Atlantic-Pacific! Because I'm Addicted! COCOCOZY! Spoon Fork Bacon! Heck, even us!--on the go, in one handy-dandy spot.
Speak Chic ($1.99, iPhone)
?Still not certain about how you say Proenza Schouler? Not sure where to put the emphasis in Lanvin? Fret not! This cute app has audio and phonetic pronunciations of fashion brands, so you'll never trip over a brand name again.
PicBeauty (free, iPhone & Android)
?"It's like Botox in an app," is how one of our team members explained this app. More specifically, PicBeauty is an editing app for your face--you can erase blemishes, smooth out lines, colour correct, and more. Also nice: you can either save the "beautified" version to your camera roll for future use or share them on social media. Consider it the app equivalent of a couple of glasses of champagne: it's still real life, but suddenly everything looks just a little better.
Manga Camera (free, iPhone and Android)
?Full disclosure: we know this photo app is going to seem totally out of character for us, but it's so amusing, we just can't help ourselves. After all, some days you need to turn your otherwise pedestrian photo into some black and white Japanese-esque manga-style awesomeness. And when that call comes, answer it with Manga Camera.
MullerPhoto ($.99, iTunes)
?Created by world-renowned celebrity photographer Michael Muller--who is known for the beautiful colours in his portraits (he shoots for magazines like Vanity Fair and did Justin Timberlake and Jessica Biel's wedding photos) and movie posters--this app gives you easy-to-use tools to tweak your photos. It offers all your favourite blown-out filters from Instagram, plus even more control over the colours, brightness, and contrast, with the swipe of your finger.
Over ($1.99, iPhone)
?Is your Instagram photo missing a certain something? Like words? Give those photos the text they deserve--but in a pretty way--with Over. It's ideal for those moments when you need a picture to say a thousand and one words, or even more.
Uber (free, iPhone & Android)
?There are lots of new car service apps, but our money's still on Uber. Having used it in Paris, New York, Chicago, San Francisco, Los Angeles, San Diego, and Sydney, we can personally vouch for it--especially in Paris where cabs are the worst.
MavenSay (free, iPhone)
The person who told us about this app explained it as such: "It's like if Yelp, Instagram, Foursquare, and Twitter had a baby." Uh, so what does that mean? Basically that this app allows you to crowdsource food, music, and shopping recommendations from your friends and other trusted curators (like Samantha Ronson and NastyGal).
Goop City Guides ($3.99 each, iPhone)
We are fascinated with all things Paltrowian--yes, as in Gwyneth--including her lifestyle site Goop. So it should come as no surprise to learn that we have downloaded all three of her City Guide apps--LA, NYC, and London--each of which is packed with a thoughtful, super personal mix of everything from her favourite LA hikes to the New York-based OB/GYN who delivered Paltrow's son Moses.
Waze (free, iPhone & Android)
?Your car's GPS is fine and all, but if you want to find the fastest way to go from point A to point B, you must download Waze. Using reported traffic information from other Waze users--there are a reported 50 million already--the app guides you to your destination of choice faster and more efficiently than any GPS we've ever used. No wonder why Google paid a reported $1.1 billion to buy it last month…
AstrologyZone (free, iTunes)
Genius astrologer Susan Miller--she's responsible for the wildly popular website of the same name and does the horoscope for ELLE and many other fashion magazines--is behind this must-have app. In addition to getting your app-only daily horoscope, you also have access to general info like cosmic matchmaking (Scorpios, stay away from those Libras!) and monthly overviews.
Songza (free, iPhone, Android, and Kindle Fire)
?It's a music selection service--kinda like Pandora--but it picks songs based on your mood or occasion. For example, if you open Songza midday on a Monday, it might suggest playlists like Keeping Calm & Mellow or Taking a Sunny Stroll, while Thursday night might get you Drinking At A Dive Bar. You can also override the suggestions and pick based on your mood (mellow, sprightly, rowdy), genres, and decades.
Red Stamp (free, iPhone)
?This awesome app allows you to send e-cards and invites featuring your own personal photos. (Birthday party invites are going to reach a whole new level.) It's really easy to personalise whatever you make and most cards are free--yay!
Evernote (free, iPhone and Android)
?This app offers the best way to keep notes about anything--from work projects to grocery lists--synced across mobile devices and your computer. Just think of it as your virtual second brain, albeit one that doesn't forget things.