Anja Rubik Smolders in IRO's Stunning New Campaign

In a world increasingly saturated with It models, Anja Rubik remains one of the originals. And with her starring role in French cool-girl brand IRO's newest campaign, she proves she's still among the best.

Rubik models the brand's F/W 15 lineup, which features lust-worthy knitwear, T-shirts, and (of course) plenty of leather. She gives a whole new meaning to perfectly undone and makes us want to invest in a new hair-crimping device stat.

Keep scrolling to see Anja Rubik's new campaign for IRO, and be sure to shop the brand's latest selection too!