All of the Industry People I Know Buy £27 Bras From This Store

When it comes to buying lingerie, it can sometimes feel like the options available to us are somewhat binary: ultra-sexy lace or minimalist cotton, bargain basement cheap or eye-wateringly expensive… it's surprisingly hard to find a middle ground. I discovered & Other Stories's lingerie offering soon after the brand launched in London back in 2013, and I think it's one of the few places that managed to identify the gap in the market for chic yet comfortable underwear that wasn't exclusively designed for the male gaze or for purely practical purposes.