These 4 Colour Trends Are About to Take Over Your Feed—I Guarantee It

Sponsor Content Created With & Other Stories

It was a dreary winter followed by a chilly spring, which means we've spent the majority of the past few months dressing for comfort rather than pleasure. Between the spells of rain and unpredictable drops in temperature, it's been easier to layer up in cosy knits in preparation for the next big turn in the weather. But the good news is, like a break in the clouds, summer is coming, and it brings with it longer days, sunny skies, and a steadily filling social calendar that will require you to dust off your party shoes.

In celebration of the new season comes a splash of rainbow tones. As we throw open our wardrobes and begin optimistically planning outfits for fabulous occasions such as weddings, holidays and parties, we intend to dress to match how we feel—joyously. Trying bold, bright colours can instantly refresh your look (and your mood), so in place of the monochrome basics that we've come to rely on, take this as your sign to put on the brightest outfit you can find.

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(Image credit: IMAGE COURTESY OF & OTHER STORIES)

One store we can always count on to bring the feel-good factor to our ensembles is & Other Stories, and its latest offering of summer, holiday, party and occasion clothing and accessories delivers in spades. It manages to nail almost every colour trend that's gaining momentum on social media, so now is the time to get ahead of the masses and showcase some of the next It shades. Keep scrolling for our pick of the best—and brightest—& Other Stories pieces to buy now, from the strappy sandals that will tempt you away from your trusty black pair to the minidress that we can't stop thinking about.

1. Citrus Orange 

A sunny, Californian shade that adds a freshly-squeezed dose of vitamin chic to your wardrobe is the most effective way to beat the blues and counteract grey skies. This complexion-lifting colour is an instant mood booster—trust me. Wearing it is the perfect way to start your day.

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(Image credit: IMAGE COURTESY OF & OTHER STORIES )

2. Electric Green

Green has enjoyed a revival as of late, from subdued sage to spring-pastel pistachio (with a little khaki thrown in for good measure). But we're starting to fully embrace the idea of bright green. It’s impossible to ignore the apple greens that have dominated the runway for the last two years. The only way to top them? Turn up the vibrancy with texture, shine, and unexpected details.

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(Image credit: IMAGE COURTESY OF & OTHER STORIES )

3. Power Pink 

If you thought "pretty in pink" meant soft, rosy shades of blush, think again. This summer calls for a commanding shade of hot fuchsia that isn't for wallflowers. Instead, it's a colour as bold and fearless as the person wearing it.

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(Image credit: IMAGE COURTESY OF & OTHER STORIES )

4. COBALT BLUE

Blue has a tendency to be serene and calming, reminiscent of open skies or still waters. While that might be true (and evident in 2022 collections), bright blue is the colour of freedom. It stands out from the crowd, breaks the rules and still manages to be effortlessly stylish. Think of cobalt blue as the universally flattering gateway to bright dressing.

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(Image credit: IMAGE COURTESY OF & OTHER STORIES)
Fashion Editor

Remy Farrell is a London-based shopping editor with nearly 10 years of editorial experience covering fashion, beauty and lifestyle. After graduating with a journalism degree and working on the editorial and fashion teams for titles such as Grazia, Elle, Cosmopolitan and British Vogue, she moved into the luxury e-commerce sector, working as fashion assistant at TheOutnet.com styling for the social media channels and helping to develop the collections for the in-house brand Iris & Ink. After expanding an assisting and styling portfolio that includes shooting talent such as Gigi Hadid, Victoria Beckham and Miquita Oliver, she also branched out into beauty, creating tried-and-tested reviews and diverse beauty content.

In her role as shopping editor at Who What Wear, Remy is interested in discovering new and exciting brands to share with the Who What Wear readership and particularly loves uncovering hidden gems at affordable prices to make shopping accessible to everyone.

Born and raised in Sheffield, Yorkshire, Remy moved to London in 2014 and lives in the Docklands with her partner and pug Billie.