When Rihanna and Rosie Huntington-Whiteley are wearing the very same thing on repeat, we pay attention—especially when it comes to shoes. Very. Fabulous. Shoes. Both are known as being early trend adopters, each with a keen eye for detail, quality and straight-up glamour. Which means that if they love Amina Muaddi's heels, it's only a matter of time until many other celebrities and fashion girls follow.
Amina Muaddi is the Paris-based, Italian-raised designer behind her namesake brand and has long been one of our favourite Italian influencers to watch out for at fashion week. Often spotted alongside the equally alluring designer duo behind Attico, Gilda Ambrosio and Giorgia Tordini, Muaddi always balances playfulness with a sense of drama and sophistication. So the growing cult popularity of her shoe brand, inspired by her rather fabulous-looking life and the tastemakers she's met along the way, is no surprise.
Muaddi has been on the fashion scene for a while, but she only went solo with her shoe brand last year. Growing up in Italy was always an inspiration for Muaddi to want to design shoes, but she first sought out a career working at magazines—an invaluable network for any fledgeling designer. She attended the European Institute of Design and worked as a stylist at L’Uomo Vogue and GQ, ensuring she understood the world of fashion before completely fulfilling her dream.
In pursuit of following in the legendary footsteps of footwear designers like Manolo Blahnik, Muaddi travelled to Italy’s famous shoe-making district, Riviera del Brenta, to learn the trade and co-founded her first brand, Oscar Tiye. Following that, Muaddi then moved to Paris, where she collaborated with French couturier Alexandre Vauthier on the launch of his shoe line. It is this mix of traditional training, exposure to fashion's most influential and general worldly taste that laid the foundation for her own personal expression through her own line of shoes.
Muaddi continues to work alongside the designer, but it has been the launch of her own line that is spreading like wildfire amongst the fashion crowd and celebrity elite. Described as shoes that can go "from 9 to midnight," the sharp design allows for the frivolity of feathers, sparkles and prints to maintain a luxurious feel. With her own label, Muaddi has found the freedom to create a silhouette in her heels that is now instantly recognisable: The heels of her shoes flare out to creating a unique architectural effect but also an extremely comfortable base.
It's this silhouette, most famously associated with the Gilda mules, that has gained cult status, and Muaddi now counts multiple celebs (including Dua Lipa, Rihanna, Kendall Jenner and Rosie) among her repeat customers. She has limited stock on her e-commerce site, but she works closely with the buyers at the ultra-cool London boutique Browns Fashion and even created an exclusive collection for the store.
For this collection (they only usually come out once a year, according to her interview with British Vogue, adding to the exclusivity of her label), which is available now, Muaddi created safari-inspired heels for the urban jungle, using natural fabrics and neutral tones as well as wild animal prints in her signature styles. As is often the most attractive quality of any personal brand, it's clear Muaddi loves her shoes and that they're an extension of her own style.
Not only are the shoes cult favourites, celebrity-adored and Instagram-approved (snaps of these shoes always over-perform on our feed), but they're also—according to multiple sources—extremely easy to wear all day, despite their height. What's not to love? Keep scrolling to see who has been wearing Amina Muaddi heels, and shop her popular styles and latest collection.
Of course, Amina Muaddi shoes are a street style favourite, as the comfortable and gorgeous heels are like fashion unicorns. Spotted a few times over the recent Paris Couture Week, we expect to see them all over the next fashion month.