For the most part, I'm a firm believer that any emails sent to me post–6 p.m. can wait for a reply until the morning. Let's face it: We could all use a little more work-life balance. But I have to admit that when an email from Amazon landed in my inbox on Monday evening inviting me to the launch of their first-ever skincare line, I replied straight away.
The online retailer's in-house brand, Belei, launched stateside back in March, and I've been eagerly awaiting the chance to get my hands on it—and luckily the wait is now over. The 19-product collection contains a mix of "basic" skincare products that can be slotted into your existing routine or used in conjunction with each other. I was interested to note that, rather taking a one-size-fits-all approach to skincare that brands like Glossier are choosing to adopt, Belei has an impressive selection of cleansers and moisturisers tailored towards the most common skincare concerns.
"Our approach when creating Belei was to build a premium yet affordable brand that helps customers spend less time searching for the 'right' solutions for everyday skincare concerns while still offering a wide selection," said Fiona Secola, senior vendor manager of beauty for Amazon.co.uk. And with products ranging from £8 to £20—and available on Prime with one-day delivery—this might just be one of the most accessible and affordable skincare brands on the market right now.
Keep scrolling to shop the highlight products from the range, according to Amazon, and the rest of the skincare offering from Belei.
This would be my daytime moisturiser of choice. As the name suggests, it has a lightweight gel texture that's perfect if you don't like to wear something too heavy under makeup—or you're prone to oiliness. I reckon this would work well as a makeup primer too.
A no-frills, fragrance-free moisturiser with SPF 15 that has been created specifically for sensitive skin but would suit anyone looking for a basic daily hydrator.
Toners and serums
Apply this gentle toner after cleansing and before moisturiser to remove any last traces of dirt and makeup and to rebalance the pH levels of your skin to maintain a healthy glow.
Formulated with super berries along with vitamins C and E, this is one of the hero products from the Amazon skincare range. Not only will it protect your skin from the environment but it does a brilliant job of combatting any damage that might lead to early signs of skin ageing.
Apply this before your favourite moisturiser to boots its hydrating effects and add another layer of protection to your skin. Serums are lighter and thinner than moisturisers, and they deliver specific active ingredients into your skin. Using it before your favourite moisturiser can boost its hydrating effects.
Masks and treatments