It might be huge in the U.S., but Amazon Prime Day somehow hasn't quite created the same fervour in the UK quite yet. However, this year it has cropped up on our radar due to its impressive selection of beauty buys. Kicking off today, the sale will last for 48 hours and see thousands of prices slashed. And no, we're not talking random labels; this includes cult favourites from big brands like Elemis, Elizabeth Arden and Stila.
So whether you're looking for a gift for a friend or just need an excuse to treat yourself, this is the perfect time to restock your cupboards. Highlights include Elemis's Pro-Collagen Cleansing Balm (a Who What Wear editor fave), Elizabeth Arden's holiday-ready SPF 50 suncream, Swiss Clinic's skin roller and Cetaphil's famed skin cleanser (which you can bag for a mere fiver). Scroll down to see and shop our favourite Amazon Prime Day beauty offers.