I'm a Beauty Editor—These Are the Amazon Prime Day Beauty Deals I'm Shopping

Amazon Prime Day is here, and if you're looking for the best beauty deals, then you have come to the right place. Much like any sale event, it can be easy to get swept up in the hundreds upon hundreds of deals to be had. With so much choice available, it can be tricky to navigate which beauty products are really worth buying when they're discounted. So we've rounded up the best Amazon Prime Day beauty deals for 2022 that come Who What Wear–approved, and we're pretty fussy people.

Best Amazon Prime Day Beauty Deals: @emmahoareau



What is Amazon Prime Day?

Prime Day is an annual event that takes place exclusively for Amazon Prime members. You can expect to find premium beauty items discounted, making it a great way to top up on your haircare, skincare, makeup, and wish-list investment items such as styling tools and facial devices.

Best Amazon Prime Day Beauty Deals: @emmahoareau



When is Amazon Prime Day 2022?

Amazon Prime Day is taking place on Tuesday, 12 July through Wednesday, 13 July, so if you want to get yourself a beauty bargain, shopping on these dates is a must. You'll save money on your favourite beauty products that you want to stock up on as well as those investment pieces that have been sitting on your wish list.

The Best Amazon Prime Day Beauty Deals to Shop Now

Potential saving: £9

Our verdict: Eyelash growth serums can be expensive, so this is a really great time to purchase if you've been thinking of trying it. The serum works to encourage healthier lash growth, so you can expect longer lashes in a matter of weeks.

Customer review: "I was initially skeptical about this product (having previously tried two different brands claiming eye lash growth etc. with no results whatsoever). Needless to say, some 6-8 weeks after starting using the product, I started noticing the growth. Since my lashes are naturally blonde, I noticed the change the first time I used mascara after a long period of going make-up free. It was the same mascara that I've always used. Just this time it made my lashes look almost as if I had falsies on. The eye lashes grew longer and thicker."

Potential saving: £23

Our verdict: If you're an avid Olaplex lover or have wanted to try the brand's cult products for a while, this is the perfect opportunity to stock up or take the plunge. Olaplex contains a patented formula that repairs hair bonds, making it ideal if you colour your hair or frequently use heated styling tools. This bundle contains the iconic No.3 hair treatment mask (this is the one that you see everywhere) as well as No.6, a leave-in treatment that can be used to prepare hair before blow-drying. Expect healthier, shinier and stronger hair after use.

Customer review: "Brings over processed hair back to life. Try the whole system. You will not be disappointed. In this case you get what you pay for."

Potential saving: £7

Our verdict: Many members of the Who What Wear team love the C.E.O line from Sunday Riley, which leaves skin looking brighter and more radiant. It contains 15% vitamin C, which helps fade sun pigmentation as well as stubborn acne scarring. In fact, vitamin C is one of the best ingredients you can include in an anti-ageing skincare routine. This serum has a thicker cream texture compared to most serums (which tend to be more watery), so it's particularly good if you have dry skin.

Customer review: "This is one of the most awesome products I have ever purchased. I have dark spots on my face and this product is lightening them up. I bought the system and yes it is pricey, but so well worth it! It is the only thing I have found that is making a difference and I've tried everything."

Potential saving: £60

Our verdict: This facial cleanser is great for getting a really thorough cleanse. It gently vibrates to help dislodge makeup, oil and build-up from the day to leave your skin feeling refreshed. The compact size is ideal for travelling, and it's easy to clean, too.

Customer review: "I have oily skin and therefore have problems with acne and blemishes. This brush is the best one I have had so far. The battery lasts about five months, it is easy to travel with the brush and super easy to clean it. I would definitely recommend to invest." 

Potential saving: £10

Our verdict: In our opinion, BaByliss makes some of the best hair wands, and they're really affordable, too. This one is a particularly good valuer with £10 off and leaves hair with incredible curls. The wand is extra long to cater to all hair lengths and the tapered shape means you get salon-worthy curls every time. It works well on all hair types and has five different temperature settings to suit your hair's needs.

Customer review: "Best curlers I've had—work really well and really quick. You can do quite tight curls or loose ones. I normally struggle to keep the curls in as they drop out after a couple of hours however my hair remained curly the morning after! Definitely recommend buying these, especially at this price."

Potential saving: £34

Our verdict: We've already raved about our love for Elemis (read about our favourite Elemis products), but the Pro-Collagen Marine Cream SPF 30 really is that great. It has a creamy texture that's intensely nourishing on the skin. It helps to plump fine lines and wrinkles while leaving skin feeling bouncy and resilient over time. It's no wonder that so many loyal fans of Elemis repeat-buy this cult moisturiser.

Customer review: "Wonderful product. Been using it several years now. My skin is without a single face wrinkle. I'm 73."

Potential saving: £168

Our verdict: If you regularly have in-clinic LED treatments but want to save money with a home device, then this could well be a smart investment. Déesse is considered one of the best brands for LED devices. It has three different modes: "anti-ageing," which uses red light to address lines and wrinkles, "purifying," which emits blue light to reduce breakouts and acne, and "pigmentation," a green-light mode that helps fade areas of pigmentation. It's a big investment but worth it if you have been thinking of investing for a while.

Customer review from Cult Beauty: "Definitely an investment I'm happy I made. I compared my Déesse mask to two other LED masks I had lying around and this definitely was a case of you get what you paid for. The LEDs alone were surprisingly so much brighter than the other two masks. My skin felt supple after my first session, the post mask glow is heavenly. I really enjoy using Mode 4–infrared red and blue lights after a micro-needling session (which dramatically calmed and reduced the redness of my skin after micro-needling) and Mode 6–300+ red medical-grade led lights on the skin. Mode 3–blue lights really make blemishes disappear for me. If you can make such a splurge I highly recommend this mask."

Potential saving: £26

Our verdict: If you want to replicate a salon blow-dry at home or try out the fluffy, '90s blow-out trend, then this affordable tool might be just what you're looking for. This both dries and styles your hair at the same time with a heated bristled brush, leaving hair volumised, shiny and bouncy. 

Customer review: "I don't normally leave reviews but I just had to after trying this for the first time. I bought it with much scepticism, my hair is very thick, it has natural curly waves at the back (of course only at the back it's straight at the front!) It is impossible for me to dry straight, and even with the straighteners doesn't look right, it is only when I've had it blow dried at the hairdressers that it looks healthy and smooth at the back. I opened the box so carefully because I was sure I'd be sending this back, however after just 15 minutes of drying, I am so impressed! It does get hot, and is quite noisy but very easy to use, and my hair feels incredible! For anybody wondering whether it's worth a try I would say yes!"

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