These Are the Beauty Deals I'm Shopping In October's Prime Day Sale

Buckle up. Amazon Prime Day is coming back for a second time this year (the October Prime Day sale is rumoured to take place on the 11th and 12th of October this year) and if you're looking for the best beauty deals, then you have come to the right place. From the best beauty tools through to cult products that come with a substantial saving, I'm sharing my Amazon Prime Day beauty wish list with you, which has all the deals and discounts that are actually worth shopping.

Much like any sale event, it can be easy to get swept up in the hundreds upon hundreds of deals to be had. With so much choice available, it can be tricky to navigate which beauty products are really worth buying when they're discounted. So I've rounded up the best beauty products available on Amazon for 2023 that come Who What Wear–approved, and we're hard-to-please people, FYI.

Best Amazon Prime Day Beauty Deals: @emmahoareau



What is Amazon Prime Day?

Prime Day is an annual event that takes place exclusively for Amazon Prime members. You can expect to find premium beauty items discounted, making it a great way to top up on your haircare, skincare, makeup, and wish list investment items such as styling tools and facial devices.

Best Amazon Prime Day Beauty Deals: @emmahoareau



When is Amazon Prime Day 2023?

The second Amazon Prime Day is rumoured to be taking place on the 11th and 12th of October, so if you want to get yourself a beauty bargain, shopping on these dates is a must. You'll save money on your favourite beauty products that you want to stock up on as well as those bigger investment buys that have been on your wish list for a while.

When Does Amazon Prime Day 2023 End?

It's still TBC, but we've heard the deals will end at midnight on the 12th October 2023.

Ready to shop? Scroll on ahead for the best Amazon Prime Day 2023 beauty deals that come beauty editor-approved.

The Best Beauty Products Available on Amazon and Available to Shop Now

If you've been thinking of getting an at-home gel kit for a while, then this offer is too good to miss. Inside the kit you get everything you need for gel nails at home, including eight colours.

Microcurrent devices are big news right now, and I've had Foreo's Bear on my list for a while. I'm glad I waited to invest, because there is a huge 30% saving across both the full size and the Bear Mini during Prime Day. It uses electrical current technology which helps to lift the facial muscles for a sculpted look—think of it as taking your skin to the gym.

If you are yet to try this iconic moisturiser, take this as your sign with this whopping 35% discount. So many beauty lovers and editors love this premium moisturiser which is Elemis' best seller, and has been proven to reduce fine lines and wrinkles within two weeks. It' also beautifully lightweight, so it's ideal under makeup too. 

Trust me—nothing compares to this scalp and body scrub. It gently buffs away dead skin, leaving limbs silken and your scalp flake-free and refreshed. And the chic minimal packaging will instantly make your bathroom feel more luxe.

Those in the know will tell you that this makeup removing balm cleanser is the GOAT, and I'm so excited that is in the Prime Day sale. It makes light work of removing even the most stubborn of makeup, and somehow makes transforms the chore of taking off your makeup into a luxurious ritual. You won't regret buying this.

I credit this as one of the products that dramatically improved my acne scarring after getting my hormonal breakouts under control. I sweep this over my skin three to four times a week after cleansing to help prevent spots, refine my pores and smooth any irregular texture from past breakouts. It's genuinely one of the best products I've ever tried, and I'm so glad to see it in the Amazon Prime Day sale.

Another Ouai favourite of mine is also in the Prime Day sale, which is the Wave Spray. Not only does it smell absolutely incredible (it's scented with the brand's North Bondi fragrance, which smells of refreshing citrus and musk) but it leaves straight or wavy hair with the most amazing beachy texture—without any of the crunchiness you get with traditional salt sprays.

If you want to smell like Ouai's North Bondi scent from head to toe, then you can also find the travel-sized eau de parfum 

At 20% off its original price, Cloud Nine's curling wand is the real deal a £50 saving. So many of my hairstylist friends recommend Cloud Nine, so I've added this to my shortlist. The tapered wand allows you to create cool-girl curls and the temperature can be adjusted for your hair type to minimise heat damage. 

This is one of Amazon's best selling serums (it's been going TikTok viral) and I can't believe the generous discount. Yes, it does contain snail mucin, but trust me, this Korean beauty-inspired ingredient works wonders for the skin, instantly plumping and hydrating the skin, making it a great hydrating step before you apply your moisturiser. 

Branded content editor Rebecca Rhys-Evans put this hair mutli-styler to the test for our Deep Reviews and she was impressed. It's a hairdryer and styler in one, with a curling wand, round brush and straightening brush attachment included—I'm shocked that it's under £40 in the Prime Day sale. 

This is one of the only concealers for dark circles that I've tried that really works, and it's almost 50% off in the Prime Day sale. I can never find this in stock in my local store, so I'm stocking up on a couple on Amazon today.

Everyone needs a tube of Eight Hour Cream in their life. It can be used for just about everything—as a long-lasting lip treatment, a cuticle moisturiser, to tame brows into place, on cuts and grazes—the list goes on and on. And at over 50% off, it would be rude not to add a tube to your basket.

All the best sleeps I've had have one thing in common: this pillow mist. Seriously, it makes such a difference to the quality of my sleep, helping me to drift off quickly awake feeling far better rested. I've just run out, so I'm adding this set to my basket, which contains a full-size pillow mist and a Stress Check Roll-On for on-the-go relaxation—perfect for travelling this summer, too.

If you've been eyeing up a new pair of hair straighteners, allow me to inform you that these Cloud Nine ones are currently on sale. They come in loads of fun colours too, making them a great gift—even if they're for yourself.

The Inkey List is already renowned for its effective yet affordable skincare formulations, but with nearly 50% off, this serum is a real steal. Vitamin C can help give skin radiance while defending against environmental aggressors (we're looking at you, pollution) and boosting collagen production. It's also a great ingredient to weave into your routine if you want to fade pigmentation.

Good self-tanners are few and far between, but I always come back to St Tropez for its dependable formulas that lend a realistic tan. This is one of its newer launches, which has a serum texture that sinks in instantly (no fanning yourself before you get dressed) and the colour develops within four to eight hours. I'm shocked at the generous discount on this one.

If you're anything like me, you might be well overdue a new makeup sponge—this is your sign to refresh yours. It's important to replace them regularly as they can harbour bacteria which can contribute to breakouts, even if you are washing them often. This pack of four is on offer, making them only £3 per sponge. 

I've had this hand soap in my kitchen for the past couple of months and I'm in love. Not only does it elevate the sink in my rented kitchen, but the smell is incredible. There are a couple of scents to choose from, but I'd recommend the sweet orange, cedarwood and sage fragrance to turn washing your hands into a luxurious ritual. Trust me, you won't regret buying this, and the generous bottle size will last a long time. Better yet, if you end up loving it as much as I do, the brand also offers refills. 

Ask any beauty editor what their go-to milky pink nail polish is, and nine times out of 10 they'll say OPI Bubble Bath. It's become one of OPI's most iconic shades (it practically paved the way for the "clean girl" nail trend) that suits everyone. It has a sheer consistency that can be layered for a more opaque result, but I love the understated look one coat provides. Plus, it's long-wearing and ultra-glossy.

I've lost count at the amount of times I've gone to buy this TikTok-viral mascara, only to find the shelf totally bare (no doubt down to the TikTok girlies). So thankfully, it's in stock on Amazon in this handy bundle, making them only £10 each. This mascara stretches lashes to their full length and volume potential with long-lasting curl. If you're thinking about it, my advice would be to swipe up this deal before they sell out.

I reach for this liquid exfoliator whenever I want to give my skin some glow and even out any stubborn pigmentation. It contains lactic acid, salicylic acid and azelaic acid which work in tandem to reveal smoother skin and a brighter complexion.

Good hair days are directly correlated to using really a really good shampoo and conditioner, and this Living Proof set has both in huge 700ml sizes, including a travel-sized Perfect Hair Day dry shampoo.