Amazon might not be the first place that springs to mind when you're looking for a new-season wardrobe, however, that might be about to change. Following the launch of its first clothing brand, Find, Amazon Fashion's first pop-up store on Baker Street is offering you a chance to see a range of brands from the site in the flesh.
The pop-up, which is running from 23 to 27 October, has a street- and party-wear focus, so make sure to get down there before it closes. Amazon Fashion's mini store comes at the perfect time, as recently, we've seen so many influencers (and members of the Who What Wear team) wearing looks from Find's autumn/winter 2018 line.
Amazon fashion's pop-up gives you the chance to see your favourite pieces IRL.
While we were uncertain at first (usually the online store is our go-to for more practical buys), the more we saw cool dresses, coats and skirts by Find, the more excited we got. Who What Wear's Emma Spedding has also seen the collection up close and can confirm that, despite the low price points, the quality is really impressive.
There are so many gems in the new-season offering, including a dream slip skirt (available in both black and blue), a seriously cool patent trench, and, of course, a statement leopard-print dress. Scroll down to see and shop the Amazon Fashion pieces the blogging crowd is loving right now.
Style Notes: Freddie Harrel demonstrates the power of well-styled basics with a Libertine by Libertine pinstripe blazer and high-waisted jeans.
Style Notes: Everyone is wearing denim jackets again this season, and this shearling-collar one by Find looks great with jeans.
Style Notes: We're obsessed with Find's statement patent coat. We love how Natasha Ndlovu uses hers to elevate a white tee and black trousers.
Shop the Amazon Fashion Edit
Use this statement coat to elevate your wardrobe basics.
You can never have too many leopard-print dresses.
This slip skirt is one of the nicest we've seen on the high street.
Snakeskin boots are a new-season essential.
This colour is going to be everywhere next year.
Buy this one size up for a more "fashion" finish.
Perfect for both work and the weekend.
Mock croc is a great addition to your accessory collection.
A classic check blazer looks good on everyone.
Colour clash this pink blazer with red separates.
This looks so much more expensive than £33.
The ideal party shoes for those who hate sky-high stilettos.