What was life like before Amazon? We cannot clearly recall such a time, but it did exist, and we did, somehow, get through it. This e-commerce giant has become our 999 call for shopping, but the closest it has got to our wardrobes is via a multipack of these ingenious non-slip hangers or some all-important moth repellent. No self-respecting fashion fan would shop for actual clothes there, would she? Well, maybe that concept is outdated. Read on.
Not only is the fashion section of Amazon undergoing major changes (we're actually really into their in-house fashion line, Find), but even without this push we've discovered that the online superstore provides certain niche items by the dozen: The classic—and highly sought after—Alpha Industries MA-1 bomber jacket, for example.
Scroll down to discover the coolest things you can find on Amazon.
Style Notes: Who What Wear deputy editor Emma Spedding has already named racer tank tops as an essential summer piece for 2019, while other members of the team love to stock up on cycling shorts and white tees on Amazon.
Gildan is one of those wholesale brands that produce a lot of the basic jumpers and tees that people then customise. Their basic unisex hoodies and crewneck jumpers are the perfect fit and come in every colour of the rainbow.
Style Notes: A pair of classic lace-up trainers will go with everything you own and Amazon stocks all of the recognisable names you'd ever look for. Top tip: Due to different retailers having different uploading methods they may sometimes not be credited with the exact style name, so be sure to dig around to find what you want.