This Viral £35 Dress Has Thousands of Views on TikTok, and It's Back in Stock

As it turns out, we owe a lot to the influence TikTok has had on our lives over the last couple of years. Like many others, I was quick to write it off as the home of dubious hacks and dance challenges, but it and its users have proven their ability to uncover hidden gems and turn unexpected pieces into overnight successes.

We've had a particularly good spell of affordable dresses popping up on the app (Who could forget that Abercrombie smash hit from last summer?) and the latest piece doing the rounds on TikTok and Instagram comes from a very unexpected source: Amazon Fashion. And it's proving to be an across-the-board hit with all of the editors in the Who What Wear office too. 

The R.Vivimos puff-sleeved polka-dot dress has drawn attention for its flattering fit and easy-to-wear style. And not only does the square-necked midi dress look as good as any of the designer "nap dresses", but it also comes in a range of 31 colours. That's right, 31. Some which are perfect for spring and summer and some we can't wait to style up with boots and coats this autumn/winter. 

Just when we thought we were sold on the green, we spotted @ericadavies and @whatmariewears in the equally chic black iteration. So, given the dress's high-street price (it retails at only £35), and its season-less versatility, the only questions that remain are how many to get and in which colours? Scroll down to see some of our favourites.


amazon dress tiktok



Style Notes: Chunky sandals are the perfect accompaniment for right now. 

amazon dress tiktok



Style Notes: An easy pull-on dress that works with chunky ankle boots and a trench? We're sold. 

Style Notes: Be sure to pack this dress along with a raffia tote and trainers for an easy instant outfit on any holidays you're taking. 

@styleidealist If you’re looking for Dôen on a budget this Amazon dress is IT 🌿 #ootd #summerdress #fitcheck ♬ money trees - 🍪

Style Notes: Channel the cool-girl aesthetic and add a bomber jacket like Style Idealist. It's an easy way to layer up for autumn. 


The classic black is my favourite, which is guaranteed to go with everything in your wardrobe. 

This romantic shade of blush taps into the pink renaissance that you can expect to see everywhere this autumn/winter. 

This sage green will look beautiful with tan and burgundy boots come October.

This oatmeal shade is the perfect choice and looks far more expensive than its affordable price tag. 

Looking for a holiday dress to make the most of the dog days of summer? True white is the best accessory to sun-kissed skin. 

Lovers of bright, never fear! There's sunshine yellow, cantaloupe orange and deep red too.