Leave it to iconic leather brand AllSaints to produce an entire campaign without casting a single It girl—and have it be the coolest thing we've seen all season. To capture the latest instalment in the brand's Biker Portraits series, photographer Wil Beedle wandered the streets of Venice, California, and shot the coolest folks he could find in biker jackets. The results are fantastic.
In an era when shooting big-name models is par for the course for fashion brands, we love the guerrila style of putting normal folks in front of the lens. Since real people are going to be wearing their clothes, it follows logic that brands would want to show off just such folks in their designs. AllSaints gets that, and it's working.
Keep scrolling to see AllSaints' real-people "Def In Venice" campaign now, and to shop some of our favourite pieces from the brand!