Alexander Wang released his Fall 2015 campaign today, and it’s not a far cry from his übergoth fall runway show, which saw models decked out in all manner of black, with platform creepers and wet-look hair plastered across their faces. The new black-and-white images, shot by Steven Klein and styled by Karl Templer, feature a mix of Wang’s favourite models—Anna Ewers, Binx Walton, Hanne Gaby Odiele—alongside edgy performers like Alice Glass and AyaBambi.
“I always feel like the campaign is the final statement of the collection. There are familiar faces of girls I just absolutely love and am constantly inspired by, but I also felt there were some really inspiring new girls I wanted to include, such as Isabella [Emmack]. I also wanted the casting to feel more eclectic this season, and Alice Glass has been someone I absolutely adore, and I’ve been watching Aya and Bambi for a while since I stumbled upon them online. … They all are such individuals yet they all fit the characters of this collection seamlessly. Part of youth culture relates back to tribes and groups, and a sentiment of feeling collectively different; to feel both a sense of defiance, and of belonging.”
All of which is certainly conveyed in the new campaign.
Scroll down to see what he means, with the first two ads to be released!