Exclusive: Alexa on Her Surprising New Outfit Goals

To celebrate the launch of Who What Wear and Byrdie in the UK there could be no finer industry darling to join us than Alexa Chung. She's a fashion plate extraordinaire among the international set, a trusted tastemaker and pied piper of trends, dreamy British brand ambassador and let's not forget to mention designer, published author, presenter, DJ and now tech-savvy entrepreneur. The eternally well-dressed Alexa found time in her back-to-back schedule—fresh from a night of fun at the British Fashion Awards—to host our swish opening party alongside co-founder Katherine Power.

Within the magical confines of one of London’s most exclusive venues—LouLou’s in Mayfair—Alexa, who was bedecked in ditsy winter florals courtesy of Philosophy di Lorenza Serafini, spoke of her latest wardrobe obsession (can you guess what it is?), why she’ll always have a soft spot for Who What Wear and how her hair manages to ruin every winter outfit…

Scroll down to read all about it and, if you’re feeling inspired, shop the pieces on Alexa’s wish-list!


Do you think you shop like Alexa? Let us know in the comments below!