Alexa Chung has announced that she will be launching her own fashion label, Alexachung. The television presenter and model revealed the news today, with the line set to launch in May 2017. The contemporary-priced ready-to-wear collection will include denim, daywear, eveningwear, shoes and jewellery.
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Chung has collaborated with many brands already, including both Madewell and AG Jeans, so it makes sense that the fashion influencer is now branching out on her own. Speaking exclusively to Business of Fashion, Chung said:
“I feel as though I’m kind of prepared to do it now. If it had been any time sooner than this, I either wouldn’t be responsible enough or have been able to take on this kind of feat."
While we've got a while to wait on Chung's eponymous label, it's important to note (diaries at the ready!) that the line will be sold in Selfridges, Galleries Lafayette, Matchesfashion.com, Ssense and MyTheresa.