Chung has collaborated with many brands already, including both Madewell and AG Jeans, so it makes sense that the fashion influencer is now branching out on her own. Speaking exclusively to Business of Fashion, Chung said:
“I feel as though I’m kind of prepared to do it now. If it had been any time sooner than this, I either wouldn’t be responsible enough or have been able to take on this kind of feat."
While we've got a while to wait on Chung's eponymous label, it's important to note (diaries at the ready!) that the line will be sold in Selfridges, Galleries Lafayette, Matchesfashion.com, Ssense and MyTheresa.
In the meantime, why not shop Chung's £30 Zara shoes right here.
