I'm Positive This Brand Is the Next Big Thing

Photo:

@albuslumen

Most of the time shopping is hard. Finding the perfect pair of jeans or a sweater in the right color takes me months of agony. But, there was something about the brand Albus Lumen that was easy. From the moment I spotted the breezy dresses, linen tops, and vacation-worthy accessories, I could envision myself in every piece, and it turns out I'm not alone. My single roadblock in my quest to wear only Albus Lumen this summer: Retailers can't seem to keep it in stock.

Translated from Latin, "Albus Lumen" means white light, a reference to the easy, earthy minimalism inhabited by the Australian brand. It's hard to think of a better description for the Australia-based brand, designed by Marina Afonina. Simple, flattering silhouettes are studded with nature-inspired details: a calico button, a shell earring.

While there's no denying the continued power of maximalism and athleisure, I find that both myself and many of my peers crave something a bit lighter: pieces that translate from the office to evening, or from New York City to a vacation somewhere exotic. Albus Lumen squarely fits that void, offering pieces that feel sophisticated and easygoing all at once.

Below, you'll see exactly what I mean. I've broken things down into the four reasons I'm convinced Albus Lumen will be the next big thing.

The Vacation-Worthy (Work) Dress

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@albuslumen

A dress that befits a beach vacation can also double as a design for the office. Just imagine a sleek button-down underneath.

This casual gown is perfect for dressing up or down. 

Available in UK sizes 6 to 8.

Imagine summer days in this number. 

Available in UK size 12.

Perfect for a day out and about. 

Available in UK sizes 6 to 12.

Make it pop with pink. 

Available in UK sizes 6 to 14.

The Beachy Accessory

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@albuslumen

Stay on trend with these summery asymmetrical earrings.

Coming soon.

Block out those rays with this summer-perfect straw hat.

This summer, bring the beach with you with these shell earrings. 

Coming soon.

The Reimagined Classics

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@albuslumen

A reimagined blazer and a summery twist on a simple jumpsuit are the kinds of pieces that Albus Lumen has mastered.

Ideal for strolling along the French Riviera (or just your neighborhood).

Available in UK sizes 6 to 14.

Linen will be your go-to summer favorite.

Available in UK sizes 12 to 14.

Stay cool in this breezy top. 

Available in UK sizes 6 to 14.

The Playful Summer Staples

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@albuslumen

I think that summer fashion can be stigmatized as being too playful or casual, but Albus Lumen proves this doesn't have to be the case. A romper can be sophisticated, and so can a crop top. 

Try a belted romper for the perfect day-out ensemble.

Available in UK sizes 6 to 12.

Understated, minimalistic, and chic.

Available in UK sizes 6 to 12.

This is how to do a summer crop top right. 

Available in UK sizes 6 to 10.

When in doubt, go with a summer tunic.

Available in UK sizes 6 to 10.

Now you're all set to give the brand a try.