Any true child of the '90s will remember the day-of-the-week knicker craze. Well now dressing according to the day is back once again, and all your favourite bloggers are getting behind it. But instead of frilly embroidered knickers, the likes of Gilda Ambrosio and Tamu McPherson are wearing jumpers with the day of the week written in block calendars across the chest. Well, when your calendar is up in the air and you're dashing from one country or meeting to another, it's certainly one ingenious way of remembering what day of the week it is.
Like the '90s knickers, these Monday-to-Sunday jumpers come in a rainbow of bright colours including red, bubblegum pink and a sunny yellow. The nostalgic knits are by Italian designer Alberta Ferretti, but before you think of buying the entire set so you have one for every day of the week, they are £405 a pop, meaning the full lot will cost you £2835. A diary may be more cost-effective, but you have to admit they look very cute.
So which day should you pick? Saturday's red jumper is the most popular with the blogger set, while it might surprise you that the pink Monday style is a close contender loved by Anna Dello Russo and Chiara Ferragni.
Scroll below to see how the bloggers are styling the day-of-the-week trend and shop the full set of knits.
The red Saturday jumper is the most-seen on Instagram, and Chiara Capitani shows it looks great paired with just jeans and a pair of sunglasses.
Chiara Ferragni has the jumper in the pink with Monday written across the chest in blue. In typical Chiara fashion, she paired it with colourful statement accessories.
Tamu McPherson also has the red Saturday jumper, and she paired hers with a pair of clashing burnt orange trousers.
Gilda Ambrosio shows that the Sunday jumper is perfect for a day of brunching ad lounging on the sofa.
Anna Dello Russo
Anna Dello Russo wore hers during Men's Fashion Week with ribbed boyfriend jeans and blue mirrored sunglasses.
Eleonora Carisi wore her Saturday jumper during Men's Milan Fashion Week tied around her shoulders like a sling.