15 Outfits That Define Each Summer Aesthetic—Coastal Grandma to Princesscore

The topic of fashion aesthetics is my favourite to cover here at Who What Wear, as it lets me dive into little style worlds that I may not take a look at regularly. It seems like a new term to describe one's style pops up on the internet every month, and while the looks behind each aesthetic aren't revolutionary, coining a term can help others navigate each and pinpoint what works best for their own personal style. Narrowing the looks down to individual pieces can be overwhelming for some, so seeing them stylized for particular lifestyles can make them more accessible, especially for people who have trouble putting outfits together. 

I made my share of predictions for the aesthetics that would rule in 2022, and to my excitement, almost every one has come true. From the Regency-era princesscore look (thanks, Bridgerton) to the outfits that let you channel your inner grandma by the shore, the options this summer are endless. I rounded up outfits for each aesthetic, so whether you want to experiment with each or find your summer match, you can keep on scrolling.

1. Coastal Grandma



A bucket hat and a lightweight matching set are the ideal coastal uniform.

You can't channel the coastal-grandma aesthetic without linens—that's just the rule.



Everything about this is my ideal summer vibe, from the woven bag to the Birkenstocks. The shoes offer comfort, and the bag offers plenty of space for those farmers-market visits.

Shop the aesthetic:

A basket bag will hold everything you need, and can go from picnic in the park to beach side bag as needed. 

Bucket hats have had a summer makeover. 

2. Princesscore



Go all out with the prettiest floral dress you can find. There's no such thing as too much in the princesscore aesthetic.



If you're keeping it on the casual side, opt for a poplin or ruched dress.



Why did clothing need to evolve past ethereal puff-sleeve nightgowns?

Shop the aesthetic:

This is too pretty to only wear indoors. 

The dress that’s all over Instagram right now. 

3. Clean Girl



A pair of classic loafers are a must-have for this aesthetic. Black accessories will keep everything sleek and put-together.



The best part about the clean-girl look is that the outfits don't require much thinking. Even minimalist pieces like a tank and coordinating pants will give you the look you're going for.

A loose button-up will be your best friend. Even when you're having an off day, it'll be the piece that keeps you looking like you're at 100%.

Shop the aesthetic:

This staple piece will be the base of so many outfits. 

Trousers and strappy sandals are a great combination. 

A neutral blazer is the finishing touch with jeans, tailoring and dresses. 

4. Balletcore



Add a structured coat and sleek sunglasses to take the your look from ballet class to brunch.



Not only are ballet clothes on-trend, but they're also comfortable. Think comfy cardigans, easy flats, and leggings galore.



Boleros aren't going anywhere. Just throw one on over a tank, and you're good to go.

Shop the aesthetic:

Loeffler Randall knows how to make us fall in love with shoes.

The slouchy silhouette looks really comfy. 

5. Prep School



Now, you can find preppy-inspired sweaters everywhere, and they're more versatile than you think. Simply add a pair of relaxed trousers, and you've got yourself a Princess Diana–approved ensemble.



If you don't want an outfit to fall too much on the preppy side, keep the cool factor with accessories that match your personality more, like a leather jacket or platform shoes, for example.



Not only do baseball hats solve bad hair days, but they also act as the perfect accessory for any preppy or sporty outfit.

Shop the aesthetic:

Add a sporty finishing touch. 

Take it from Chrissy Ford, this looks really good. 

H&M has all your basics covered.