Fashion
Outfits for all occasions and styles for all seasons, hand-picked by the editors and fashion fanatics of Who What Wear
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Not a Ballerina, Not a Sandal: If You’re Wearing This Specific Flat-Shoe Trend, I Know You Have Cool Style
It's somewhere in between.
By Natalie Munro
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Fashion People Are Choosing Dresses In This Chic Colour Over Black This Summer
The new LBD.
By Emily Dawes
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H&M Has Declared These the 6 Key Trends of Summer 2025
Expensive-looking buys ahead.
By Florrie Alexander
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This Is the Only Way to Wear Your Baggy Jeans This Summer, According to Stylish Celebs
I know you pay attention to fashion if you're wearing this style...
By Ava Gilchrist
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Festival Season Has Arrived! These Are 5 Cool Aesthetics I’ll Be Wearing
First, pack the electrolytes
By Annie Wheatland-Clinch
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7 Extremely Stylish Trends Zara Has Mastered for Summer 2025
Why shop anywhere else at this point.
By Maxine Eggenberger
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The Dress Report: The Names, Trends and Styling Tricks to Know This Summer
The ultimate summer dress guide.
By Sophie Robyn Watson
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A.Emery Sandals Are a Fashion-Insider Favourite—I Predict This New Style Will Be the Next It Pair
Call off the search for great summer sandals.
By Florrie Alexander
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People With Cool Style Are Suddenly Wearing This Vintagey Heel Trend With Pants and Skirts
I'd take a break from flats for these.
By Allyson Payer
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The Easy Yet Elegant Summer Dress That's Quietly Taking Over My Instagram Feed
You're about to be influenced.
By Humaa Hussain
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'90s Nostalgia and The Row Are Bringing Back These "Ugly" Shoes for Summer
And I couldn't be happier.
By Anna LaPlaca
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I'm Late With My Spring Cleaning—Here's How I'm Cleaning Out My Wardrobe on the Weekend
An expert-backed plan.
By Hannah Almassi
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I'm 32—This Is the Summer Trend I'm Buying From COS, Arket and H&M
Chic.
By Emily Dawes
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If You Thought These New H&M Buys Were Designer, I Wouldn't Blame You
Expensive-looking staples this way.
By Emily Dawes
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I Tried On So Many Linen Trousers—These Pairs From H&M, Arket and COS Stood Out
Plus runners-up Zara.
By Florrie Alexander
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Cycling Shorts Are Back for the Third Summer in a Row—Here's How to Wear Them
We're channelling Princess Diana.
By Jazzria Harris
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Instead of Jorts, I Keep Thinking About This Elegant, Grown-Up Shorts Trend
Undeniably chic.
By Natalie Munro
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I Walked 10,000 Steps in Over 100 Pairs of Leggings to Find the Best
Here's my verdict.
By Remy Farrell
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The Graceful Anti-Trend Dress Everyone With Stylish Taste Relies On in Summer
Outfit inspo incoming.
By Chloe Gallacher
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It's True: Fashion People Are Swapping Jeans for These Comfortable Trousers This Summer
A summer staple.
By Harriet Davey
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I Spent Hours Scrolling the Bank Holiday Sales—These 6 Are Really Worth Seeing
From Harrods to H&M.
By Emily Dawes
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I’ve Found It—The Pretty Blouse Fashion People Will Be Wearing With Jeans All Summer
The definition of a "nice top".
By Natalie Munro
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Save the Date! Our Editors Are Going Live Shopping at H&M
The chicest pieces, tried on in real-time.
By Hannah Almassi
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The 9 Best New-In Dresses According to an Editor, Updated Every Month
It's my specialist subject.
By Hannah Almassi
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Jennifer Aniston Just Wore the Skirt Trend That Makes Flip Flops Look So Much Prettier
Rachel would approve.
By Maxine Eggenberger
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This Romantic Blouse Trend Proves You Really Can't Beat a Cute Top for Summer
It'll earn you so many compliments.
By Natalie Munro
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It's Official: These Are the 15 Most Popular COS Buys of 2025 So Far
Early indicators.
By Emily Dawes
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I’m Committed to My Jeans—7 Summer Trends I Think Look Excellent With Denim
Easy outfits, incoming.
By Ava Gilchrist
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6 Throw-On Dress and Flat Shoe Outfits I'll Be Rotating All Summer Long
The perfect double act.
By Chloe Gallacher
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7 Pretty Tops Fashion People Are Wearing With Skirts, Jeans and Trousers This Summer
Pick your player.
By Melissa Epifano