If you're a child of the '90s, then it's likely you vividly remember the exquisite joy you experienced when your newest batch of catalogues arrived in the mail—whether it was Delia's, Alloy, Victoria's Secret, or even the old-school J.Crew selections, they all provided what seemed like hours of sartorial entertainment.
And if you're too young to have experienced catalogues made of paper that you had to call to order from, well, consider this a mini history lesson for you.
Keep scrolling for six reasons '90s catalogues were the absolute best!
Before Jenna Lyons took the reigns at J.Crew, the brand was largely associated with everything depicted here: cable-knot sweaters tossed preppily around the shoulders, pleated trousers, and All-American men in white button-downs. Ah, the glory days.
The oft-brooding, edgy vibe of modern-day lookbooks can't hold a candle to the ladies featured in everything from Chadwicks to Alloy—they just always looked so happy! You wanted to be part of their fantasy world, where cardigans, lengthy chain necklaces, and crisp trousers brought on fits of utter joy.
But utter joy, of course, wasn't the only emotion held up by these catalogues of yesteryear. Before there were emoji, there were teenage girls in Delia's catalogues winking and feigning surprise.
Believe it or not, there was a time when Victoria's Secret models were not celebrities in their own right. The lingerie company wisely used their catalogues to launch the careers of everyone from Miranda Kerr to Candice Swanepoel. Before the company even had their now-iconic annual fashion show, which first launched in 1995, there were the models in the catalogues, making their way into the everyday lives of Americans everywhere.
Nowadays, we millennials have millions of ways to express ourselves via text, but back in the day, written communication was fairly straightforward. Delia's changed all that, by regularly incorporating AlTeRnAtInG capitalisation in their catalogues. For better or for worse, it started a minor revolution.
In conclusion, '90s catalogues were super groovy. From the emotionally riveting models to the styles they wore, these relics of fashion culture will live on in our hearts as treasured tokens of our sartorial past.
Which '90s catalogue was your favourite? Tell us in the comments below!