Watch out H&M and Zara, Hudson’s Bay is joining the fast-fashion game with their new line that is designed to react to trends quickly. Design Lab, their contemporary private brand is about to hit 57 Hudson’s Bay stores in Canada, and at thebay.com. With over 50 new styles arriving each month, you’ll find plenty of of-the-moment looks at affordable prices (an average of $75 CAD). This spring, expect prints reminiscent of the ‘70s, suede fringe, and pops of rich colour.
Scroll down to shop the top picks from Design Lab.