24 Pieces That Are Destined for Cult Status in 2020

As we find ourselves on the cusp of a new year—wait, make that a new decade—we've been doing our utmost best to bring you an edit of the trends that will really matter in 2020. After all, anything you buy from this point onwards should see you through next year in its entirety, so we've done our homework so you don't have to.

We've sifted through (quite literally) thousands of catwalk images and scrolled through every new-in section to round up the best buys found on Instagram to find the pieces that are truly trending right now. However, even we can do with a little outside perspective every now and then. As such, we decided to ask four women who work in the fashion world to find out which pieces they think are worth buying into next year.

From the latest in-demand brands to the shoes that feature on not one but two of the edits below, keep scrolling to see the 24 pieces in-the-know women are putting on their wish lists for 2020.

CLAIRE WAKEMAN, INFLUENCER MARKETING SPECIALIST

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(Image credit: @clairewakeman)

MARISSA COX, WRITER AND PHOTOGRAPHER

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(Image credit: @ruerodier)

BETHANY ROWNTREE, OWNER AND FOUNDER, STUDIO B

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(Image credit: @studio_b_fashion)

BARBARA MCMILLAN, FOUNDER AND OWNER, HONNA LONDON SLEEPWEAR

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(Image credit: @honna.london)

Opening Images: @venswifestyle, @eniswardrobe, @monikh, @ruerodier

Next, the spring/summer 2020 that really matter

Maxine Eggenberger
Deputy Editor

Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.

Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others. Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.