It's not often that one of the season's most popular coats also happens to be the most practical item of clothing to have in your wardrobe for the winter months. Repeat after me: All hail the power of the puffer. Previously considered a purely sporty, practical item of clothing, the puffer coat has well and truly been given the fashion treatment this year, with its simple silhouette lending itself to the pervading minimalist aesthetic that has dominated the last 12 months.
Arket's Long Down Puffer was even hailed as the 10th Hottest Women's Product at the end of 2019 by fashion analytics platform Lyst. If that's not a seal of approval, then we don't know what is. As a team, we can also attest to the popularity of the puffer via various sightings across London—Editor in Chief Hannah Almassi sees Gap's Upcycled Puffer wherever she goes out in her East London neighbourhood. (The popular leopard-print version, as seen in the pic below, has sold out, but the black version is still in stock.)
Joy Montgomery for Who What Wear
So if you fancy getting in on the puffer action, we've compiled a round-up of the high-street styles that are trending this winter. Cosy, cool, and so versatile, it's a true wardrobe hero in the making. Scroll down to shop our faves.