Whenever awards season or fashion week rolls around, there's one brand we always spot celebrities using to prep their skin. In fact, it's hard to scroll through Instagram and not seeing a celebrity wearing a 111Skin sheet mask or eye mask.
These signature masks are favoured by celebrities and makeup artists to help the skin glow, stat, which is why you'll often see models wearing them backstage before a show, or celebrities wearing them for key calendar occasions such as Cannes or the Emmys. But what makes them so popular? The hydro-gel and bio-cellulose sheet masks make a quick fix for special occasions when you might not be able to squeeze a facial into your itinerary. There are several types to choose from which all have high-potency ingredients to give you a serious glow in no time at all.
As skincare goes, they are on the more expensive side, starting at £65 for a box of eight of the 111Skin Sub-Zero De-Puffing Eye Masks. However, if you want to give one a try for a special occasion, you can also buy the masks individually for around £20 each, or the popular eye masks for £12 if you're not ready to commit to a box (but trust us, you will). Keep scrolling to see which celebrities can't get enough of 111Skin and what their go-to masks are.
VB is often spotted with 111Skin's eye masks to prepare her skin before makeup.
Dua Lipa has been on tour this year and captioned her post with "11 shows down" while wearing the 111SKIN Celestial Black Diamond Eye Masks, which might be the secret to her glow.
Haily Bieber has also been spotted wearing these eye masks, wearing them underneath another sheet mask. Multi-masking and multitasking? We're here for it.
Prepping for the Emmy's in 2020, Jennifer prepped with a glass of fizz and 111Skin
Rosie HW swears by the 111Skin Rose Gold Brightening Facial Mask for big events, crediting makeup artist Pati Dubroff for getting her hooked on them. Make like Rosie and apply this to your skin while you're doing your hair to give the serum the most amount of time to sink in before you start on your makeup.
PRIYANKA CHOPRA JONAS
So, what exactly is it that makes this sheet mask so effective? Yannis Alexandrides, MD, 111Skin founder, explained that it's all down to the "hydrogel technology the mask is made from." Inspired by Korean skincare technology, "Hydrogel is a natural polymer which acts as an adhesive barrier on the skin to allow the formula to be fully absorbed." Put simply, the texture of the sheet mask enables more of the brightening serum to work into your skin for more instantly visible results. I'm sold.
Pre-Oscars 2019, Kim Kardashian West took to Instagram to show off her skin prep in the form of this three-part mask from 111Skin. Yes, it's pricey (would we expect anything less from Kim?), but it targets your face, neck and chest, so it's ideal if you want to get your skin looking plump and glowy before a big event.