We’re all well acquainted with mass shopping destinations, and while we would never give up our beloved Zara or Topshop--perish the thought!--once in a while we crave a more unique e-commerce experience. Our reasons are two-fold: supporting smaller sites gives you good fashion karma, plus you’ll get to gleefully field a guaranteed influx of “where’d you get that?” questions. With this in mind, we’ve culled an impeccable selection of shopping sites to match every style. Get ready to start bookmarking…
If you like Urban Outfitters, you'll love Bona Drag.
If you consider Erin Wasson your style spirit animal, this e-shop is tailor-made for your downtown bohemian style. Although their offerings are from a mix of familiar labels such as Mara Hoffman and indie brands like Mary Meyer, the selection feels as if everything is a one-of-a-kind find.
Obesity And Speed Bleach Ombre Cut-Off Short ($100)
Mara Hoffman Tie Side Bandeau Bikini ($202)
Pamela Love Bronze With Onyx Luna Ring ($92)
If you like American Apparel, you'll love Everlane.
Simply put: Everlane does basics better. With every new style they produce, we wonder how we ever lived without it. Extra bonus: conscious consumers can shop at ease knowing the company promises transparency on everything from the factories they use to their prices.
Everlane The High-Low Belt ($40) in Brown
Everlane Snap Backpack ($65) in Burgundy
Everlane The Women’s French Terry ($40) in Mustard
If you like BaubleBar, you'll love 30 Ponte V.
Your inner magpie will be delighted with the selection of baubles curated from designers around the world. After you’ve stocked your jewellery box to your heart’s content, browse the breathtaking exotic skin and shagreen clutches.
AEA Silver Helix Ring ($230)
Mawi Rose-Gold Plated Spike And Crystal Necklace ($833)
Jacquie Aiche Raw Green Tourmaline Bar Stud Earrings ($415)
If you like Nasty Gal, you'll love Market HQ.
If Rihanna and Cara Delevingne teamed up to create an online shop, Market HQ would be it. Hip-hop and ‘90s influences infuse the trendy offerings that are heavy on statements and light on your wallet.
8 Other Reasons Turning Heads Ring ($29)
URGES Dodge Boot ($199)
MINKPINK Elodie Bra-Cup One Piece ($49)
If you like Madewell, you'll love In God We Trust.
In God We Trust has a signature homespun aesthetic that feels like an authentic slice of Williamsburg life. Check them out for everything from hipster-approved mason jar glasses to their slightly witty, slightly crass engraved heart necklaces.
In God We Trust Mint Full Skirt ($234)
Baggu Small Leather Pouch ($22)
In God We Trust Mark Toggle Bracelet ($60) in Blue/Navy
If you like Anthropologie, you'll love Ruche.
Ruche is a literal treasure trove of pieces infused with vintage charm. Their reasonable prices make it easy to give your entire wardrobe the Etsy-meets-Anthropologie treatment.
Ruche Blossoming Creativity Printed Dress ($47)
Ruche Easy Does It Suede Flats In Navy ($56)
Ruche Shiloh Structured Purse ($50)
If you like Zara, you'll love Pixie Market.
Consider Pixie Market your personal trend translator. Whether the item-of-the-moment is a pair of pristine white heels or a track-inspired pant, you can count on this site to stock it at an incredible price.
Pixie Market White Hot Pointy Heels ($98)
Pixie Market Cobalt Sporty Pants ($88)
If you like Shopbop, you'll love Les Nouvelles.
If you’re all about an edited selection, clicking through Les Nouvelles will feel like a walk through your dream closet. The online boutique boasts all the best offerings from our favourite brands like Loeffler Randall and 3.1 Phillip Lim.
Equipment Reese Striped Blouse ($258)
Shourouk Cora Zambia Yellow Necklace ($730)
3.1 Phillip Lim Leopard Pashli Mini Satchel ($950)
If you like Topshop, you'll love Article&.
For the girl who works hard and plays hard, Article& will dress you for the office with an arsenal of 9-to-5 basics and take you through the weekend with trendy pieces like printed rompers and cutout oxfords.
Vanessa Mooney Fortune’s Fool Necklace ($62)
Jeffrey Campbell Rossdale ($142)
Maurie & Eve Dahlia Playsuit ($139)
If you like Net-A-Porter, you'll love Moda Operandi.
For the girl who prefers her purchases with a pedigree, we can’t imagine a finer selection of runway offerings than Moda Operandi. Plus, with their recently launched boutique section, there’s no waiting for the designer goods to reach your doorstep.
Ancient Greek Sandals Low Rise Gladiator Sandal ($390)
Thierry Lasry Divinity Sunglasses In Tortoise ($435)
Oscar de la Renta Full Short Skirt ($1490)