Australian Fashion Week in Sydney is fast becoming the fifth Fashion Week to follow on the international schedule. But unlike the New York, London, Milan, and Paris runways, Sydney’s Fashion Week is a once-a-year do, with designers presenting Spring/Summer 2014 collections (that’s Autumn/Winter 14 for those up north) kicking off the Sunday, April 6th. In honour of AFW, here are the top 10 Australian labels you need to know now.
Aje has always catered to the girl who dresses up or down, and the label can cleverly blend a mix of high-low dressing with ease and sophistication. Last year's Australian Fashion Week presentation saw pearlescent penny sequins in cream and black adorn everything from blouses to jackets and skirts — and we're hoping for an equally bright lineup for 2014.
Fashion Week’s reigning veteran is Alex Perry, the Aussie man who has been designing women’s fashion for over two decades to become the go-to for Australian eveningwear. And with fans like Sandra Bullock, it's obviously not just the Aussies who love this designer.
Johnny Schembri, the name behind Australia's most closely watched up-and-coming label, is fast earning a name for ultra-modern, sculptural collections punctuated with colour that are a hit with fashion-forward party girls (Georgia May Jagger included). Oh, and did we mention that most pieces are under $300? That’s awesome too.
Yep, Fashion Week runways are the place to look for big-budget designer duds, but this Aussie label is also injecting a welcome dose of fashion that’s decidedly more wallet-friendly (phew). If you’re looking for designer-inspired outfits that don’t look like rip-offs, this one’s for you.
It’s no happy coincidence that editors, celebrities, and models all seem to own a piece by Dion Lee. Stocked alongside cult-hit names like Alexander Wang, Kenzo, and Stella McCartney on Net-A-Porter, this is the label ticking all the boxes to become Australia’s most-wanted wardrobe addition. After showing in New York earlier this year, Dion is back on the Sydney runway, presenting his diffusion line, Dion Lee Line II.
This is the ticket everyone in the industry is clamouring after. Ellery always delivers a directional, brave collection that just toes on the line of bold. Before launching her line, designer Kym Ellery did her time at Central Saint Martins and worked among Russh magazine’s creative team. Today, she has presented in Paris, is stocked globally, and has earned a rep as one of the most respected “It” names in Australian fashion.
Rainbow-prism patterns and placement lace prints marked Ginger & Smart’s 2013 collection, so be prepared for an equally distinctive line-up this year. Headed up by two entrepreneurial, red-haired sisters, designers Alexandra and Genevieve Smart have become two of the country’s most loved designers since launching their line in 2002.
Newbie Kahlo was founded three years ago, but is already familiar with the Fashion Week schedule in Australia. Cool, sporty designs and a knack for nailing leather dresses aside, the collection is 100% Australian made — and what's not to love about that?
More stories from POPSUGAR Australia: