A Complete History of Zara's Biggest Hit: The Kimono
This year, Zara has thrown everything it has got into one trend, and for once, we're not talking about basket bags or gingham. It seems like every single week Zara has another long sweeping kimono robe in the new-in section—according to our Zara intel, there have been 20 kimonos so far this year.
A silky dressing gown might not strike you as the most practical purchase, but the kimono takeover on our Instagram provides plenty of inspiration for how to wear them out of the house. The Insta set is wearing them unbuttoned or very loosely fastened and layered over a pair of ankle-skimming jeans with a T-shirt, sandals and usually a basket bag. This is one of those trends that seems to have been fueled by Instagram likes, as a picture of a Zara kimono posted on Who What Wear UK's page was one of our most popular Instagrams to date.
Lauren Eggertsen, Who What Wear's associate editor and resident Zara expert (she runs @TheDevilsWearZara alongside Mimi Postigo), tells me: "Kimonos have been a huge trend this year, and to no surprise, Zara was one of the first fast-fashion retailers to jump on it. I think kimonos gained so much popularity because they are incredibly easy to wear. You can throw one on over a T-shirt and jeans, or layer one over a dress, and your outfit is instantly elevated. Everyone loves pieces that make them feel fashion-forward with minimal effort, and kimonos do exactly that."
Scroll below to see a selection of our favourite Zara kimono looks, and then shop a selection of the kimonos that are still in stock below.