It's My Job to Find Amazing Shopping Picks—These 9 New Buys Are Too Good to Miss
What to Buy Now is a concise weekly edit of the items I really love, including pieces from the high street, designer labels, vintage gems you can buy online and charity-shop treasures. I'm constantly scanning the most stylish online stores, so you can feel safe knowing that you won't miss a thing.
I know that your fashion requirements can vary massively from season to season (and day to day), so whether you're looking for an immaculately tailored staple, affordable tailoring or the perfect pair of shoes, I take my responsibilities as Who What Wear's shopping editor very seriously, and I've saved you plenty of scrolling time by putting together an edit of pieces that will look just as fresh in a year's time as they do now.
Of course, there's also plenty of the pieces that simply set your heart racing in a way that only fashion can. Right now, the shops are full of seasonal essentials that are perfect for a crisp winter, and this week's edit includes plenty of wardrobe gems, like the H&M linen that looks designer, and the Sézane bag that is a guaranteed bestseller. So keep scrolling down to shop the exciting new buys on my wish list this week. You know what to do.
Shop My New-In Picks:
This season Sézane has got summer in the bag. This cute raffia basket comes in natural, apple green, khaki and daisy embroidered, and I have a feeling it's about to be very popular in the upcoming months.
The shape, the colour, the detail... This bag has everything going for it and is well worth the invesment.
Looking for an easy way to colour block brights? Start with a summery base like Kitri's Velma dress, and add a cardigan or jumper in the same shade tied around the shoulders. Trés chic, non?
The Row's fisherman sandals are capsule wardrobe icons.
I've lost count of how many tank dresses I've added to my basket this month, but this is the one that's making it to check out. Bravo, Me + Em.
Looking for investment shades that are both fashion forward and affordable? Look no further than Le Specs. I have at least 4 pairs in my current rotation, and they're the perfect way to dress up a simple spring look.
SHOP MORE OF THIS MONTH'S BEST BUYS
Regular readers will know just how much we love Demellier's New York tote, so it should come as no surprise that the new raffia style has caught our attention this week.
The perfect dress for a wedding or summer event.
Aligne continues to excel when it comes to tailoring. This striped version of its best-selling waistcoat looks so chic with the matching trousers, but you can also wear it with jeans and skirts.
I'm giving my shoe capsule wardrobe a spring/summer update with these very pretty woven flats.
Fisherman sandals are set to be big this year once again. This new pair from JW Anderson are an investment, but one worth making thanks to the quality of their material and craftsmanship.
Another week, another outstanding spring dress, this time courtesy of & Other Stories. Don't fancy black? It comes in buttermilk yellow too, and you can take a peek at my try-on here.
Have any weddings, birthdays, or special occasions coming up? Of course you do. Don't worry, I've just found a romantic dress that is the perfect option for all of the above.
Everything about this look is worth screenshotting for summer, but the real highlight is these easy-to-style linen trousers. (And for that price, it's worth buying them in the black and grey colourways too).
I've lost count how many times I spotted this on Instagram in the last week.
Lululemon have managed to do the impossible in making comfy leggings even better. All of our editors agree—consider this the perfect pair for active and leisurewear.
Reformation always get dresses right, and the colour and the fit of this denim midi instantly caught my eye. The kind of style that would suit every body.
As soon as I saw this beautifully cut blazer at an Aligne preview, I had to share it with the rest of the Who What Wear team. I don't think I've been this excited about a jacket since my winter shearling.
And speaking of jeans, ARKET's bestselling style is back and now in six different washes. Decisions, decisions...
I don't know about you, but I'm ready for sunshine and blue skies. After searching high and low for the perfect spring dress, I think I've found it in Nobody's Child's easy floral number, and it'll look just as good now with a cardigan and flats as it will with heeled sandals during wedding season.
Bottega Veneta can do no wrong when it comes to accessories, and although the new mini Wallace looks great in every colour, I'm particularly drawn to this pretty shade of pistachio.
I saw this floral top styled with jeans, and now I need this top to wear with jeans. It's the easiest way to dress up denim this season.
Stop what you're doing immediately, these Le Monde Beryl ballet flats deserve your full attention.
I've been waiting for a year for linen season to come back around and Banana Republic have dropped a new, tailored, maxi skirt worth wearing on repeat in warm weather. Be prepared to act fast though, it's likely sell out quickly once the word gets out.
Reformation dresses get better and better, just look at that flattering silhouette.
The perfect cardigan really does exist, and it comes in grey, and cream, and red, and navy, and black, and pink, and green...
Spring, is that you? Finally, the days are brighter and sunnier, and I've been counting down to these fresher, warmer days to wear beautiful dresses exactly like this from Dôen. (I might be carrying a cardigan with me though, just in case).
Hands up if you too spent most of summer 2023 in shirt and short sets? Deiji Studios are specialists in chic linen co-ords, and this new colourway has me hooked.
Whether you're fortunate enough to be jetting off to sunnier climes, or you're spending the season in the city, you're about to see a lot more of this cute tote on social media's best dressed.
Stop scrolling! Marks and Spencer's latest spring drop has landed and if this dress (and the many other shirts, skirts, trench coats and accessories I added to my basket) are anything to go by, it's about to be a sell out success. Act fast to be in with a chance of picking up a designer-looking bargain.
And speaking of accessories that look like they cost far more than their price tag, H&M's braided sandals are back in a luxe, cocoa leather colour that I'm convinced will be a bestseller. Especially at that price.
If you fell in love with ARKET's Cloud jeans, you're going to love the relaxed Poplar fit too.
Okay, they might technically be PJs, but Tekla's poplin shirts and shorts are too good to stay indoors. Add a pair of trainers or a chunky sandal and you've got the perfect instant outfit. Better yet, the brands comfy collab with Birketnstock is still on site, and are perfect for a laidback look thats guaranteed to invite compliments.
One more dress I can't help but share, Reiss' corset linen midi is the kind of versatile piece you can dress up for weddings or wear on weekends with an easy flat. The white version has already sold out, but I have high hopes for the understated navy.
If you're looking for a special way to treat someone (or even yourself) spend some time looking through Dower & Hall's new-in section, this topaz bangle immediately caught my eye, but there plenty of hoops, huggies, bracelets and chains that are the easiest way to dress up a white tee or a crisp shirt.
Fit and flare dresses are having a moment, and no-one will believe that this is from a high-street store (so let's just keep that between us).
Another week and another outstanding suede tote, and I love the pared-back feel of this ARKET shoulder bag. Add an oversized white shirt and wide-leg trouser and voila, your next desk-to-dinner outfit, sorted.
I can't help it, I'm obsessed with barrel-legged denim—and Paper London's Emma jeans top my wish list. From the relaxed fit to the ecru wash, these cool-girl jeans are perfect for spring and summer, and I know you'll love them too.
Simple, stylish, sophisticated. Just add a pair of jeans and a minimalist sandal and you've got a luxe and easy outfit you can wear on rotation until the end of the year.
Calling all Birkenstock fans—now you've fallen for the Boston clog, may I introduce you to the shearling Milano, a comfy sandal with a polished finish. A laidback weekend in a shoe.
I can't get enough of longline shorts right now, and I can't stop thinking about the myriad of outfits that would benefit from this leather pair from Reiss Atelier. When it's too warm for leather trousers but too breezy for linen, these are just about as close to perfection as you can get.
Designer sunnies that'll up the cool factor of any look? Sign me up.
Just when I thought I'd seen all of the best trench coats that the high street has to offer, this & Other Stories number came up in my feed. I'm convinced that this is the key to putting together chic outfits in an instant.
FARFETCH's exclusive edit with ERDEM has landed, giving shoppers access to the fashion house’s Spring Summer ’24 collection as well as an additional five looks from the collection exclusively via FARFETCH. My favourite piece? This floral midi skirt that I'd wear with a white tee and slingbacks (oh, and the matching jacket).
It's finally trench coat season again! The Frankie Shop's glossy, faux leather trench is a sleek update on the perennial classic, and will go with just about anything in your wardrobe.
Hear me out—it might not be 30 degrees quite yet, but I'm a firm believer that a pair of long shorts can actually bridge the gap between heavy, tailored trousers and summer dresses.
I am obsessed with this shade of red, and it looks just as good worn head-to-toe as it would with a white tee and flats.
Consider this your sign to book your next trip. If anything deserves a spot in your suitcase, it's this.
I get so many compliments on my old J&M Davidson bag that as soon as I saw this land in the new-in section, it immediately went straight to the top of my wish list.
Run, don't walk, Manu Atelier's latest drop of shoes and bags is outstanding, and although it's hard to pick a favourite, there's something about this luxe, chocolate suede that tells me that these might be a bestseller.
If you were wondering how to style a statement colour like hot red, take notes on the above perfect styling from Zara. This look is a lesson in how to make something like satin trousers work for daytime too.
Haven't checked out Topshop lately? You'll find plenty of pieces like this that look far more expensive than their price tag.
There's no better instant outfit than an easy co-ord, and people will be so surprised when they find out this knit jumper and skirt are from H&M.
If this isn't enough to tempt you away from the same old black leather, nothing else will be. Consider this the secret to making all of your spring outfits look more expensive.
I'm convinced that knit dresses have been chic since they were first invented, but now there are even more styles to choose from, this understated piece is one of the best on the market.
Forget what you know about the casual work jacket, this elegant, lightweight number looks impeccably polished.
Ever since we spotted this bestselling tee in the new-in section, it's been a hot topic of conversation in our editors group chat.
Until the temperatures rise, Good American's latest drop of all-weather denim is exceptional this season. These high waisted, loose-leg, 90s fit jeans might just be my favourite new style. Just add a tank top and trainers.
The colour.. The texture. The midaxi length. This dress has got "bestseller" written all over it.
There are a lot of ballet flats on the market, but ARKET really do make some of the best.
Not all outerwear is created equal, and this ultra-chic, cashmere jacket from Celine is hand-crafted to perfection. Exactly what you need to dress up a white t-shirt and jeans.
Work, dinner, parties—whatever your plans, this dress does it all, and for under £30. (Not that anyone would believe that).
Stop what you're doing, there's a new crossbody in town, but this bestseller in the making comes courtesy of Toteme.
Another week, another pair of jeans that I'm convinced your wardrobe will thank you for,
Everything from the hook and eye detailing to the flared sleeves take this refined knit from good to great.
I know what you're thinking, but yes this is from Zara, and yes, that really is the price.
Just when you thought co-ords couldn't get any better, this cream two piece is the key to getting ready in five minutes, but looking you took your time.
There's a new silhouette from Jimmy Choo to mark the start of spring, and if the drop heel court shoe doesn't tickle your fancy, the slingback most definitely will. Prepare to see this everywhere courtesy of the street style set.
This is not a drill! Aligne's sought after waistcoat is back in stock, so get it while you can. Well, it's either that or waiting for the blazer version to come back too.
What do you get when you mix premium ecru denim and With Nothing Underneath's exceptional tailoring? The shirt of the season, of course. Wear with blue jeans, white jeans, tailoring, in fact, just about anything.
Fisherman sandals are an unsung transitional hero. Wear now with socks and jeans, and through summer barefoot with light dresses and skirts.
What happens when you take Been London's luxury recycled leather bags and add Aligne's chic eye for design? Answer: the best thing to happen to our wardrobes since, well, Aligne's waistcoats and matching trousers.This brand new collab compromises of three understated and buttery soft bag styles in multiple colourways, but my favourite is without a doubt the Wellesley crossbody sling. Now to choose between the tan, white or black...
Cool, colourful, and undoubtedly comfortable, Adidas' SL72 trainers are a lesson in elevating the everyday. Sorry white trainers, we're ready to shake up our look in 2024.
Remy Farrell is a London-based shopping editor with nearly 10 years of editorial experience covering fashion, beauty and lifestyle. After graduating with a journalism degree and working on the editorial and fashion teams for titles such as Grazia, Elle, Cosmopolitan and British Vogue, she moved into the luxury e-commerce sector, working as fashion assistant at TheOutnet.com styling for the social media channels and helping to develop the collections for the in-house brand Iris & Ink. After expanding an assisting and styling portfolio that includes shooting talent such as Gigi Hadid, Victoria Beckham and Miquita Oliver, she also branched out into beauty, creating tried-and-tested reviews and diverse beauty content.
In her role as shopping editor at Who What Wear, Remy is interested in discovering new and exciting brands to share with the Who What Wear readership and particularly loves uncovering hidden gems at affordable prices to make shopping accessible to everyone.
Born and raised in Sheffield, Yorkshire, Remy moved to London in 2014 and lives in the Docklands with her partner and pug Billie.
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