Your Personal Stylist: Which Fashion Items Are Worth Spending Money On?

Every month here at Who What Wear UK we have the seriously sought-after A-list stylist Cher Coulter answering your burning fashion questions. First she decoded the tricky jean-to-shoe ratios for us in order to get your denim looks in tip-top condition for 2016, but now we're onto big fashion purchases—namely what she'd recommend you spend your money on in this lifetime.

So which fashion items are really worth splurging on? And who are the go-to designers you can trust with such important purchases and decisions? Thanks to her wealth of experience, Coulter has cherry-picked the wardrobe essentials she believes are the most sound investments for your fashion portfolio. Keep reading to see and shop her key forever buys…

Do you feel inspired to save up and invest? Looks here for more inspiration on how to wear classic items, and ask Cher your next questions in the comments box below.

Don't forget to follow Cher on Instagram @chercoulter for more fashion updates!

Hannah Almassi
Editor in Chief

Hannah Almassi is the editor in chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits.

Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.