Meet the Fashion Buyer Who Always Starts the Biggest Street Style Trends

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At fashion month, you tend to see the same outfit formulas over and over again—but there's one showgoer who always sets the agenda and stands out in every street style gallery. You might not know of MyTheresa's ready-to-wear buying manager, Tiffany Hsu, but chances are that you'll have seen at least one of her playful fashion week looks on Instagram, as she's one of the most photographed women in the industry.

Given that it is her job to decide which designer pieces are worth investing in, she has a strong track record of making trends and letting us know about cult buys first. Tiffany's style is all about proportion play and unexpected silhouettes—she was one of the first to layer dresses over jeans, and she has a weakness for cutout detailing or anything oversized and dramatic. She has access to all of the It pieces— such as Mansur Gavriel's Circle bag and heaps of Balenciaga—but she always wears them in her own way. Scroll to see and shop Tiffany's recent headlining looks.

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(Image credit: @handinfire)

Style Notes: Tiffany gives us all a lesson in layering, seen here in a cropped Acne jacket worn under a chunky checked coat. The style supremo finished the look with a colour pop J.W.Anderson bag.

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(Image credit: @handinfire)

Style Notes: Posing ahead of the Miu Miu show, Tiffany styled a pink Ellery suit with a fine-knit white top and matching accessories. So chic.

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(Image credit: mytheresa.com)

Style Notes: Think a trench coat is boring? Think again. Add bright white boots and a fringed Loewe bag, and you've got yourself an impossibly cool look. The good news? You can shop both the bag and the trench now…

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(Image credit: @handinfire)

Style Notes: How to switch up your favourite double-breasted blazer for spring? Fashion as a dress and add a pair of showstopper red boots, of course.

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(Image credit: mytheresa.com)

Style Notes: Plaid is still one of the hottest trends of the season, and shows no sign of slowing anytime soon. Tiffany Hsu proves just how chic the plaid blazer can be—this is the perfect iteration from Dries Van Noten.

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(Image credit: mytheresa.com)

Style Notes: If you're on the fence about how to make pastel-pink tones work for your wardrobe, take your cue from Tiffany, who artfully styled her roll-neck knit under tonal separates.

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(Image credit: @mytheresa.com)

Style Notes: Neutral outerwear not your thing? Let Hsu tempt you to try something statement and slip into this punchy printed Miu Miu wonder, made extra glam with a scattering of studs.

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(Image credit: @handinfire)

Style Notes: This Rejina Pyo dress has become a street style cult buy, and Tiffany wore the white version on holiday with Jacquemus's flat straw hat with a black ribbon.

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(Image credit: @handinfire)

Style Notes: Purple is proving to be one of the biggest colours on the catwalk right now, and Tiffany mixes her lilac Magda Butrym silk dress with over-the-knee purple Balenciaga boots. Like most fashion buyers, Tiffany has thrown her weight behind Balenciaga and Vetements, and she has a particular soft spot for the shoe department.

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(Image credit: @handinfire)

Style Notes: On holiday, Tiffany toughened up her striped off-the-shoulder J.W.Anderson dress with a pair of chunky flatform sandals.

Emma Spedding