Online Shopping
Learn more about Online Shopping with the experts and editors at Who What Wear.
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From Dresses to Bags, I've Handpicked 21 New-In Pieces Just in Time for Payday
So much goodness, so little time.
By Remy Farrell
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Are You a COS Obsessive? Then You Need to See These 8 Other Minimalist Brands
Time to take note.
By Hannah Almassi
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I'm 32—This Is the Summer Trend I'm Buying From M&S, Arket and H&M
Chic.
By Emily Dawes
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This Bra-Size Calculator Is a Thing of Genius
Your perfect fit at home in less than five minutes.
By Elinor Block
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16 New-In, Anti-Trend Items From H&M That Have My 57-Year-Old Mum and I Hooked
We're both in love.
By Poppy Nash
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I'm a Dress Expert—These Are the 9 New Styles I Rate
It's my specialist subject.
By Hannah Almassi
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Trust Monikh: 11 Chic Pieces I'm Adding to My Spring Wardrobe
Staples to rely on.
By Monikh Dale
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Attainable Luxury: 15 Designer Bags That Are More Affordable Than You'd Think
Your wardrobe and wallet will be pleased.
By Florrie Alexander
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13 Beautiful Basics That Will Make Your Wardrobe Feel Complete
A call for the classics.
By Jess Kelham-Hohler
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These COS Trousers Are So Popular, I Don't Understand How They're Still in Stock
The perfect capsule-wardrobe buy.
By Hannah Almassi
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24 Zara, H&M and Mango Items That Are Classic, Chic and Premium Looking
True wardrobe heroes.
By Remy Farrell
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7 Items Our Editors Would Never Buy From Zara and 7 They Definitely Would
Stranger things have happened.
By Maxine Eggenberger
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I'm Obsessed With Zara's Secret Sister Brand—21 Pieces That Look Ultra Luxe
Quiet luxury on the high street.
By Eliza Huber
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The 8 Discount Shopping Sites Team Who What Wear Actually Uses
Shop like a pro.
By Elinor Block
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Everyone In Fashion Buys Their Coats, Knits and Jeans From This Low-Key Brand
Chic with a capital C.
By Emily Dawes
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Small But Mighty: 56 Pieces From the Most Beautiful Independent Brands
We're spoilt for choice!
By Avalon Afriyie
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Okay, Wow—My Entire Mango Wish List Is Now in the Cyber Monday Sale
Everything I had my eye on is there.
By Maxine Eggenberger
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I'm a Shopping Expert—12 Beyond-Perfect Party Pieces You Need to See
All the inspiration, courtesy of influencer Jessica Skye.
By Jessica Skye
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I Want to Look Richer Than I Am—These New H&M Pieces Are Up to the Task
They could easily pass for designer.
By Maxine Eggenberger
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7 Items Our Editors Would Never Buy From H&M
Yes, really.
By Maxine Eggenberger
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Long Wool Coats Are Peak Luxury—From H&M to Raey, These Are the Best Out There
Right on time for winter.
By Jennifer Camp Forbes
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For the Past 5 Years, I've Bought All of My Favourite Dresses From This Store
I highly recommend them.
By Hannah Almassi
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It’s Official: These Are the Best Trousers According to Style Experts
Goodbye, trouser struggles.
By Harriet Davey
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We're Wearing This Versatile Jacket Everywhere From Workouts to Coffee Dates
It's a winter must-have.
By Anneliese Dominguez
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This Is How We Actually Find Expensive-Looking Fashion on Amazon
Affordable, convenient and chic.
By Emily Dawes
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The Exceptionally Cool Designer Collection Editors Are Coveting for Autumn
I can't get over these pieces.
By Anneliese Dominguez
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It's Official: These Are the 30 Most-Wanted Fashion Items of 2023 So Far
They must be good.
By Emily Dawes
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I Asked My European Mum What Trends She’s Following This Summer—She Said These 7
Mother knows best.
By Ana Escalante
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Any One of These Expensive-Looking H&M Items Will Elevate Your Wardrobe
We've found the high-street hero's best pieces.
By Maxine Eggenberger
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I've Been a Stylist for 20 Years—These Are My Key Summer Wardrobe Staples
Angie Smith shares her top picks.
By Emily Dawes