The Free New Styling Trick Every London Girl Will Try Tomorrow

There's wearing a coat and there's the Simone Rocha way of wearing a coat. Sure, you're au fait with shoulder-robing. And the spectrum of slight-to-total jacket and coat shrugging can be recreated on demand. New York's front row crowd proved that to be en pointe one must be ready to shed things off, so that's why we can predict with great certainty that the manner in which Simone Rocha's glorious SS17 show was styled will be picked up within no time by the city's ever-watchful, ever-experimental crowd.

Keep scrolling to see just how Simone Rocha styled her coats and jackets for her show at London Fashion Week.

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(Image credit: Estrop/Getty Images)

The blown-out proportions of her balloon-sleeved cotton trench or tweed coats were made all the more interesting slung onto one shoulder and through one army only, then fastened in placed with the outerwear's belt cinched neatly at the waist: it provided 360° outfit interest.

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(Image credit: Estrop/Getty Images)

The cover-ups—just like her intricately embroidered, layered and maze-like tulle dresses—were dishevelled in the daintiest way possible, so why wouldn't you want to showcase two killer pieces at once? This styling trick enables such peacocking, and provides a more viable option for day-to-day life too: shoulder-robing with a clutch bag, phone and takeaway coffee is nigh on impossible, we admit.

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(Image credit: Estrop/Getty Images)

Other takeouts from this romantic runway, set in the hallowed walkways of Southwark Cathedral, included a very posh take on Wellington boots, twisted, flower-dotted dresses that fluttered around the body in all their gossamer-light glory (and will no doubt be worn over denim by cool women ASAP), sparkling crystal jewellery set against wet-look, roughed up hair, and an entire series of final looks in balletic Elastoplast-nude tones, proving that pretty colour palette is sticking(!) around for some time. 

Inspired to Simone Rocha immediately? Head this way to shop some of the designer's piece on Net-a-porter.com.

Hannah Almassi
Editor in Chief

Hannah Almassi is the Editor in Chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits.

Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.