If you haven’t heard of Frédérique Tietcheu yet, an education is in store. First, the Paris-born, London-based fashion blogger behind I Go by Frankie looks like she’s having an awesome time of it—all the time. From her take on how to remix a '70-inspired outfit and on-point style tips to her city intel and real talk about women’s empowerment, Freddie (as her friends like to call her) is a modern-day renaissance gal. So who better to give you the scoop on all things London Fashion Week than an It Brit who knows a thing or two about what to expect and—most importantly—what to wear?
"If street style sightings are what you’re after, the Strand is where you’ll find it. The mile-long street is bordered by the River Thames and connects you to Aldwych, another bustling road milling with fellow showgoers. Tietcheu explains, “Hang around the Strand and Aldwych in between shows, and draw inspiration from the dozens of cool cats London has to offer. The Strand gets packed with men and women dressed the part. ”
“I’m all about suede at the moment, and [it] just seems to always add this effortlessly cool edge into outfits. I love this chunky ALDO heel, which makes your legs look so long and strong. It would be rude not to be trotting in Aldwych without this pair!”
“Be comfortable! It’s all about style and being bold, but you need to be comfy running around town. Go for flats like these chunky heels I tried. They make your legs flex but don’t make you sweat.”
“Be creative! Clash prints and colour. Channel your inner ’70s diva. Don’t underestimate accessories like backpacks and clutches that add extra jazz to your style.”
“Have fun! [London Fashion Week] is nothing serious, just a way for you to explore your creativity, your style, a way to meet new people, to see new collections, and to draw inspiration.”
“I don’t know about you, but I walk around with a thousand things with me, so I’m always the nerd with a backpack. Thankfully I found this brown babe that keeps my cred intact with just the right amount of ’70s vibe.”
“My heart skipped at the sight of this pair of suede fringed boots. Brown is usually best teamed up with dark shades such as burgundy and bottle green, but the creamy touch of these boots will have you wanting to mix them with baby blues and light yellows. Perfect if, like me, you’re still half in summer mood and keep on hanging on to these summery tones and floral prints.”
“Get noticed. Rock badass shoes such as ankle boots, fringed, and suede knee-high boots.”
Aside from being the year-round home to the British Fashion Council, Somerset House transforms into the epicentre for shows, presentations, and exhibitions for the next six days. “You’ve gotta love the Brits for their uncensored creativity. So when fashion week kicks in, I know that my eyes are in for a treat. From punk meets My Little Pony to tomboy meets the sassy schoolgirl, I just love to hang around Somerset House and watch the dozens of cool creatures turning London into a catwalk.”
Who are you excited to see at London Fashion Week? Tell us in the comments below.