How To Shop
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Sorry, Jeans, I Only Wear Wide-Leg Trousers Now—24 Pairs I Really Rate
A perfect pair for every budget.
By Emily Dawes
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I've Just Figured Out How to Build The Row's Capsule Wardrobe on an H&M Budget
Thank me later.
By Emily Dawes
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I've Been a Stylist for 20 Years—These Are the Key Buys on My Spring 2024 Wish List
Listen to the experts.
By Emily Dawes
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It's Official: These Are the 15 Most Popular COS Buys of 2024 So Far
Top-tier best sellers.
By Emily Dawes
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14 Under-£100 New-Season Pieces That Make Up My 2024 Capsule Wardrobe
Soon-to-be staples.
By Remy Farrell
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7 Luxurious Brands That Are Changing the Face of the High Street
The high, high street.
By Emily Dawes
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I Love Zara, But These 6 Other Brands Are Just as Good Right Now
Sometimes, you need something different.
By Hannah Almassi
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Reformation's Winter Sale Is Here—I'm Sure These 26 Items Will Sell Out First
There's a massive 70% off!
By Emily Dawes
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I'm a Picky Fashion Editor—12 Chic Buys I'll Be Adding to My Wardrobe in 2024
A sneak peek at my most-wanted list.
By Emily Dawes
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I Just Bought All My 2024 Capsule Wardrobe Staples in COS's Amazing New Sale
Smart buys, this way.
By Emily Dawes
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I Usually Avoid Sales, But MATCHES' Designer Discounts Are Too Good to Pass Up
There's up to 70% off!
By Emily Dawes
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The 8 Discount Shopping Sites Team Who What Wear Actually Uses
Shop like a pro.
By Elinor Block
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I Always Buy Designer Bags When They're on Sale—These 33 Are Excellent Finds
Smart shopping.
By Hannah Almassi
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47 Cool French Fashion Brands Everyone Should Know About
Très chic.
By Hannah Almassi
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The 6 Best Designer Outlets in the UK for Fashion Lovers
We feel a shopping spree coming on.
By Hannah Almassi
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Everyone In Fashion Buys Their Coats, Knits and Jeans From This Low-Key Brand
Chic with a capital C.
By Emily Dawes
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I Looked Through 29,000 NET-A-PORTER Sale Buys—These 26 Picks Made My Wish List
From The Row to Ganni.
By Natalie Munro
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Trust Me, These Are the Only Cyber Monday Fashion Sales You Need to See
The best editor-approved buys.
By Emily Dawes
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Chanel Bags Are Super Valuable—Why Experts Think Now Is the Time to Buy One
A must-read if you're considering making the investment.
By Carson Olivares
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I Have Expensive Taste on a Tight Budget—This Is How I Shop Designers for Less
Expert tips inside.
By Emily Dawes
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I've Worked It Out—This Is How Celebrities Always Look Classy and Expensive
The secret is out.
By Jess Kelham-Hohler
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Trust Me—These 9 Colours Always Make Outfits Look Expensive
So elevated.
By Emily Dawes
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I’ve Scoured the Amazon Prime Day Sales—These Fashion Deals Are Unmissable
There's only a few hours left to take advantage.
By Emily Dawes
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This Is How We Actually Find Expensive-Looking Fashion on Amazon
Affordable, convenient and chic.
By Emily Dawes
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French Women and I Agree, Cropped Trousers Are Chic—9 Shoes We Wear With Them
In defence of the cropped trouser.
By Emily Dawes
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I Spent Hours Scrolling the Bank Holiday Sales, These 7 Are Really Worth Seeing
From COS to Matches.
By Emily Dawes
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It's Official: These Are the 30 Most-Wanted Fashion Items of 2023 So Far
They must be good.
By Emily Dawes
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This Is What Our Editors Would Actually Buy During the October Prime Day
Only the worthwhile items.
By Emily Dawes
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Trust Me, The Row’s Wide-Leg Trousers Are a Wardrobe Staple You’ll Never Regret
Introducing, the chicest trousers.
By Emily Dawes
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I Searched High and Low—These 34 Chic New-Season Pieces Are Truly Special
I'm officially in autumn mode.
By Avalon Afriyie