Lolita Sunglasses: The Boomerang Trend That's Back… Again

Lolita-style heart-shaped sunglasses are one of those pieces that are the best thing a stylish girl could buy one year, and some sort of pariah-making sartorial kiss of death the next. We're going through a time when they are back in favour—and that's mostly thanks to Saint Laurent.

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(Image credit: Getty Images)

Saint Laurent's Loulou sunglasses on the streets of fashion week.

It's all too easy right now to be sidetracked by the brand's glinting, gloriously OTT, crystal slouchy boots for A/W 17—they are nothing if not a statement—but over the past few days, I've noticed an increasing number of the label's exaggerated heart-silhouette frames creeping onto my Instagram feed instead. First came Avenue 32's Roberta Benteler—a woman who I know doesn't skip a trend beat—then a couple girls dotted throughout the street style scenes of both Australia and haute couture fashion weeks.

A photo posted by on

Before you balk at the £265 price tag of these Loulou frames, know this: YSL really knows how to make an eyewear trend take off. Last year, we were early to report that its Kurt Cobain–esque plastic frames were set to peak. Fast-forward to this summer, and now every other label and its mother, brother and auntie are copying the idea.

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I'm not going to persuade you to buy a pair. If you're into them, you're into them—if you're not, you're not. But don't be surprised if you start seeing a wave of copycat styles filtering into stores any day now—and don't be surprised when these originals sell out. Keep scrolling to shop the Saint Laurent Loulous below.

Hannah Almassi
Editor in Chief

Hannah Almassi is the editor in chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits.

Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.