14 Gucci Items That Could Go Viral

14-gucci-items-that-could-go-viral-2679263

(Image credit: Edward Berthelot/Getty Images)

Ever since Alessandro Michele took the helm at Gucci, we can't remember what the fashion world was like when there wasn't a Gucci It item that everyone was clamouring for during any given season. It all started with the fur-lined Princetown Slippers, followed by the Double-G Belt, the Logo T-Shirt, the Cat-Eye Sunglasses, and the Belt Bag, to name a few. Despite the luxury price tags of the viral Gucci items in question, the waiting lists are long when they hit their peak. Given the enduring popularity of Gucci pieces these days, it's easy to see the pricey purchase as an investment.

Well, a new season is upon us, so the million-pound question is what the next Gucci It item will be, and we happen to have a few inklings. There's a fresh crop of bags, shoes, shades, and even swimsuits on our radar for S/S 18, and 14 pieces, in particular, could have what it takes to go viral. Find out why below, and shop them while you still can.

Allyson Payer
Senior Editor

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.