The Coolest Shoe Colour to Wear Now—and How to Style It

Heads-up: There's a shoe hue we spot on stylish women almost as often as we do the classic neutrals as of late, and it's particularly eye-catching when paired with a summer wardrobe. So many brands have released shoes in this shade this season that we can hardly choose (which may be why this editor owns six pairs). Any guesses? If you guessed pale pink or blush, you're correct! The soft shade lends a feminine feel to even menswear-inspired shoe styles, and it's a bit more unexpected than, say, nude or camel.

If you're stumped as to how to wear the shoes in the most directional (non-girlish) way, we looked to a handful of fashionable women to show how to pull them off, and it's easier than you might think. While some choose to wear them with neutral tones, you may be surprised to hear that just as many choose to wear them with similar shades of pink to create a cool monochromatic look, or with prints that include pink.

To see how easy pale pink shoes are to wear for yourself, check out examples below, and shop a slew of our favourite styles!

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Pair them with denim—it's a colour match made in heaven.
(Image credit: All the Pretty Birds)

Who: Tamu McPherson

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Wear them with menswear-inspired pieces for contrast.
(Image credit: Style Du Monde )

Who: Cecilia Musmeci

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Coordinate them with a predominately pink floral-print dress.
(Image credit: Getty Images )

Who: Poppy Delevingne

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Wear other pink accessories with them to pull the look together.
(Image credit: Stockholm Streetstyle )

Who: Natasha Golenberg

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Wear pink tailoring with pink shoes for a sleek finish.
(Image credit: Style Du Monde)

Who: Eva Chen

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Pair with other pastels for ethereal results.
(Image credit: Getty Images )

Who: Martha Ward

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Clash with hardware and punk-detailing for a tougher look.
(Image credit: Style Du Monde )

Who: Chiara Ferragni

Shop our favorite pale pink shoes:

Allyson Payer
Senior Editor

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.