H&M's Sister Brand Launched Its Online Shop Today

Michelle Scanga

The H&M-owned & Other Stories, whose cool, modern clothes and accessories were previously only available in Europe, has finally opened the doors of its online shop to US customers. The cult Swedish brand offers a wide range of well-made, stylish pieces at affordable prices, but with a less trend-driven approach than sister brand H&M. Today's launch means that fashion-crazed Americans have access to the fall collection, which includes a slightly oversized cashmere turtleneck, designed in collaboration with singer Lykke Li, and a pair of sleek, studded leather loafers. Plus, for a limited time the brand is offering 20 per cent off the entire site with the code FRIENDS and free shipping until October 31.

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