How Opening Ceremony Buyers Decide What to Sell in Stores

Jessica Schiffer

Whenever we pop into cool-kid enclave Opening Ceremony, we leave with knowledge of a brand we’d never heard of or a purchase slightly out of our style norm. Alongside the retailer's in-house line, the diverse assortment of products the store sells is totally unique: homegrown labels large and small, international designers, and a plethora of exotic souvenirs from across the world.

Founded by pals Carol Lim and Humberto Leon in 2002—who now design for Kenzo, too—the goal was to showcase multinational talent à la the Olympics. Well, mission more than accomplished. But with the clothing and accessories market so oversaturated, we’ve always wondered how they settle on certain brands and products above others. What, essentially, makes the Opening Ceremony grade? To find out, we spoke to Carol Song, Opening Ceremony's head womenswear buyer.

Scroll down to find out how Opening Ceremony buyers settle on products for their stores!

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