Your Guide to Dressing Normcore This Fall

Nicole Kliest

I’ve always been slightly perturbed with the evolving terminology ascribed to our youth’s behaviours and fashion statements. The very mention of “hipster” or “millennial” provokes immediate eyeball rolling and a hasty subject change. However, when I came across normcore (admittedly way late in the game this past summer) I was surprisingly pleased with its message.

Normcore, coined by trend forecasting company K-Hole, is basically the notion of accepting and embracing our similarities as people. So instead of searching for an outlet to stand out, being comfortable with dressing (and behaving) in sameness is totally acceptable. Of course, there’s no such thing as normal, but we can all identify and agree upon what’s accepted as normal in our respective groups and areas.

See K-Hole’s in-depth definition of normcore.

So why have I become smitten with normcore? The answer is simple: I’m not bored by consistency or normalcy. Sure, I work in fashion, and discovering the latest trends on the streets and runways is an unbridled thrill of mine, but I get just as excited seeing Jane Doe in a t-shirt, blue jeans, and sneakers as I do glimpsing a gorgeous Valentino gown. The difference between the two is I can relate to jeans and sneakers more than a gown, and I bet I’m not the only one.

Scroll down for some of my favourite normcore looks for fall, and be sure to share your ideas about the term in the comments below!

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