6 Hot, Hot, Hot Brands That Are Perfect for Winter Sun

It's that time of year when we get extreme sunny-vacation envy and a whole array of new holiday-ready fashion brands start dominating our Instagram feeds. By no means are we ditching last year's wares, but who can deny the lure of new pieces when there's sun out? From basket-bag purveyors on Instagram to the off-the-shoulder silhouettes, resort wear labels have been taking over the style scene this season.

Whether you're on the hunt for a unique bikini your friends haven't tracked down yet or you're sold on the idea of an "Instagram hat" for your next poolside posing session (well, why not?), there's a hot brand waiting for you. They may be firm favourites among the style set, but you still won't see these relatively under-the-radar labels packed into every carry-on in Heathrow. Click through to see (and shop) this year's defining holiday fashion brands.